Mamta Gahlaut, Director at Kyraa Healthy Cakes And Foods Pvt Ltd.
Great Companies: How did you get your idea or concept for the business?
Mamta Gahlaut: I’ve been baking and cooking from an early age, and during my years as a housewife, my family has always appreciated the food I’ve made. Upon shifting to Bangalore due to my husband’s job, I started working further on my hobby of cooking as well as baking. I completed a course in the bakery as well but was not quite satisfied. Healthy cooking has always been my priority, so I started creating my recipes using whole wheat, olive oil, millet, and other such ingredients and started selling them in the neighborhood. The response was overwhelmingly positive, and I decided to set up a business in the healthy baking line. My business – then called BHealthy Cakes was one of the pioneers for healthy baking in Bangalore and has since then inspired many such ideas. We have now shifted to a Private Limited Company with the brand name “Cravoury”
Great Companies: What are the various services provided by Kyraa Healthy Cakes and Foods Pvt Ltd?
Production of cakes, artisan chocolates, bread, and other baked products.
Customization of cakes and baked products.
Door delivery to customers via orders from phone or website.
FMCG services of the same products via third parties such as Swiggy, Zomato, etc. Production of cake premixes and DIY kits for customers.
Corporate gifting for cakes, chocolates, and cookies.
Bulk orders, Wedding orders, Anniversary celebration orders, Occasion cakes.
Great Companies: What makes Kyraa Healthy Cakes And Foods Pvt Ltd different from hundreds of other similar service providers?
Mamta Gahlaut: As our initial business, Bhealthy cakes was one of the first businesses in the healthy baking segment in Bangalore. We possess a vast knowledge of healthy recipes and alternate ingredients and strive to constantly improve the same. This grants us a strong base for our business. We can offer Gluten-free, Vegan, sugar-free, and Whole-wheat among others as options for our cakes, something that most brands lack. The variety of options in such segments (gluten-free, sugar-free, Vegan, Whole wheat) is what ultimately distinguishes us from other brands and allows us to retain repeat customers that order from us regardless of delivery distance. All our cakes are baked fresh and are only prepared on order, due to this we are unable to sell cakes to walk-in customers immediately, but we can ensure the quality, freshness, and safety of our products. We also customize cakes and perform minor customizations at the bakery whereas if the cake is a major theme cake we can assemble it at the venue as well to ensure there is no damage during delivery.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Mamta Gahlaut: Since my concept from the very beginning has been Whole wheat and healthy cakes, without the use of preservatives, we initially struggled as the vast majority of consumers were not willing to purchase whole wheat products or were unwilling to pay extra for the whole wheat options. In 2019 however, there was a shift in the market with an increasing number of consumers focusing on healthy items and preservative-free food. This led to an increase in our orders and the expansion of our brand. During the Covid-19 pandemic not just Bangalore or India, but the entire world has noticed the shift in demand towards healthy cooking and baking which has been a boon not only for us but for many more in this segment.
Great Companies: How do you plan to grow in the future? What do 5 years down the line look like for Kyraa Healthy Cakes And Foods Pvt Ltd?
Mamta Gahlaut: We plan to grow by utilizing the franchisee system and expanding the number of outlets. Such franchisees will follow strict guidelines and will continue to produce healthy and preservative-free food as is our company’s policy. Within 5 years we plan on having stores Pan-India with multiple successful franchisee outlets
Great Companies: If you had one piece of advice for someone just starting, what would it be?
Mamta Gahlaut: Business will always have ups and downs, and part of being a good and successful entrepreneur is to learn how to persevere but also how to cut your losses. Evaluate your business thoroughly and stick by it without giving up but do not be unrealistic and know when to conserve your strength instead of pushing on.
Perseverance is the key to business.