Name: Lucy Jun
Business Name: TuMédico
Location: Bogotá, Colombia
Establishment (Year): 2023
Category/ Industry: Health & Wellness
Profession/ Specialty: Healthtech
Website: https://www.tumedico.com.co/
Company details:
The digital health company TuMédico offers accessible, affordable, immediate virtual telecommunication medical consultations for patients with chronic diseases and in need of continuous care. Conditions or diseases like diabetes, hypertension, diarrhea, and sore throat are monitored. In addition, general fractionators are also available. The service includes assigning personal assistants for patients right from the consultation to monitoring their health. Recently, service models are developed at TuMédico to offer Healthcare Concierge service to provide on-time services at affordable prices. For its excellent service in taking care of people’s health, TuMédico was chosen as the Finalist of MIT Solve 2022, "Más vida: Accerlando Telehealth" by UNDP Colombia, "Reto Innovacion Que Late."
Unique selling proposition/ competitive advantage:
Among the healthcare systems and companies in Colombia and LATAM, TuMédico stands exclusive as they are the first to launch integrated health tech services from A to Z. Also, Lucy made sure to maximize the accessibility of the services provided by TuMédico and was the first to serve the underserved communities in need through telemedicine facilities via local pharmacies.
Challenges faced during the journey:
After facing great difficulties in overcoming conventional patient behavior in Colombia, Lucy was able to build trust with her clients long-term by targeting local pharmacies in small towns. Being a young immigrant, Lucy along with her excellent team crossed many obstacles in developing partnerships and building close relationships with her potential clients.
Advice for women entrepreneurs:
Lucy cheers all the young ladies out there to trust their guts and seek help when required. She insists that asking for help is not a sign of weakness but sometimes it shows the strategic way of handling difficult situations.
