Lori Werner: Winner of the 2025 Great Companies International Women Entrepreneur Award

Name: Lori Werner

Business Name: Medical Marketing Whiz

Location: Canton, MI , USA

Category: Medical Marketing agency

Website: https://www.medicalmarketingwhiz.com/

Social Media: https://www.linkedin.com/company/medicalmarketingwhiz/

Company Detail:

Medical Marketing Whiz is a women-led marketing agency specializing in helping healthcare professionals grow their practices in longevity medicine, functional medicine, aesthetics, gynecology, urogynecology, and anti-aging medicine. It provides a comprehensive, multi-channel marketing approach designed to attract high-quality patients, establish credibility, and drive long-term practice growth.

Unlike traditional agencies that focus only on lead-generation ads, the company understands that women are the primary healthcare decision-makers—they thoroughly research providers before choosing one. Its approach factors this in by leveraging SEO, website optimization, social media marketing, patient education, community networking, webinars, and credibility-building strategies like press releases, speaking engagements, and podcasting.

The agency also provides marketing education and resources for healthcare professionals, including:

📚 Books on Amazon – Anti-Aging & Longevity Marketing, Lady Doc Marketing, Naturopathic Medicine Marketing

🎤 Speaking at top medical conferences – Integrative Health Symposium, AANP, Candela ACE Events, and AMMG

📊 Customized Marketing Strategy & Analysis – Offering a free 30-page marketing analysis and strategy session to help healthcare providers optimize their growth strategies.

At Medical Marketing Whiz, healthcare providers are empowered with the marketing tools needed to stand out, connect with the right patients, and dominate their market. 🚀

Unique Selling Proposition or Competitive Advantage:

Medical Marketing Whiz stands out as the #1 women-led marketing agency specializing in longevity medicine, functional medicine, aesthetics, gynecology, and anti-aging specialists. Its unique approach ensures that healthcare providers don’t just generate leads—they build credibility, attract high-quality patients, and establish themselves as the go-to specialists in their field.

What Makes It Different?

✅ Women-Led & Patient-Centered Marketing Women make 80% of healthcare decisions, yet most marketing agencies fail to consider this when promoting doctors and medical spas. As a women-led team, the agency understands the patient journey—how women research, evaluate, and choose providers—allowing it to create marketing that resonates and converts.

✅ Beyond Lead Generation: A Comprehensive Approach Unlike agencies that rely only on Facebook/Google ads, it takes a multi-channel, trust-based approach including: SEO & Website Optimization – Ensuring providers rank high in search results and have websites that convert. Social Media & Email Marketing – Engaging and nurturing potential patients with valuable content. Education-Based Marketing – Helping providers build trust through webinars, live events, speaking engagements, and podcasting. Credibility & Media

Exposure – Leveraging press releases, PR campaigns, and thought leadership to position clients as top experts.

Marketing Expertise Backed by Published Books & Industry Speaking Lori Werner is also a published author of three Amazon books: Anti-Aging & Longevity Marketing Lady Doc Marketing Naturopathic Medicine Marketing

The team speaks at top medical conferences, including the Integrative Health Symposium, AANP, Candela ACE Events, and AMMG.

Proven Results & Exclusive Freebies for Providers - Offering a free 30-page marketing analysis and strategy session to help healthcare providers understand their strengths and opportunities. To celebrate the latest book launch, author-signed copies are being given away for free (including shipping) to longevity and aesthetics providers.

Medical Marketing Whiz goes beyond lead generation to help providers become recognized experts in their field. Clients don’t just get more patients—they get better, more loyal patients who trust their expertise and refer others.

The goal is simple: To empower healthcare providers with the best marketing strategies so they can grow their practice, reach more patients, and change more lives.

Challenges Faced During the Journey:

Building Medical Marketing Whiz into a leading healthcare marketing agency has not been without its challenges. Over the years, economic shifts, industry changes, and major business decisions have shaped the company’s evolution.

During the COVID-19 pandemic, many healthcare providers were forced to cut costs, and marketing was often one of the first areas to be reduced or eliminated. This presented a significant challenge, but instead of retreating, the agency adapted. It helped clients pivot to telemedicine, online consultations, and digital patient education, ensuring they remained visible and connected to their patients. By focusing on long-term strategies such as SEO, email marketing, and social media engagement, clients' practices continued growing despite the uncertainty. More importantly, deeper relationships with clients were built, offering additional support, flexibility, and strategic guidance when they needed it most. As a result, many clients not only survived the pandemic but emerged stronger—just like the agency.

A pivotal moment in the company’s history came two years ago when Lori Werner made the decision to buy out her business partner and take full ownership of Medical Marketing Whiz. This transition was both challenging and empowering, requiring operational restructuring, efficiency streamlining, and cost-cutting measures while maintaining high-value services for clients. Stepping into full leadership meant making tough decisions and refining the company’s vision, ultimately making it leaner, more focused, and more intentional in its approach.

Despite the challenges, Medical Marketing Whiz is stronger than ever. It has grown into a highly respected, women-led agency that genuinely cares about clients’ success. The approach goes beyond traditional marketing; it focuses on education, credibility, and multi-channel strategies that help clients become the #1 specialists in their fields. Every challenge faced has made the agency better, stronger, and more committed to making a meaningful impact in the healthcare industry.

Advice for Women Entrepreneurs:

One of the most valuable lessons in entrepreneurship is the power of niching down. Too often, new business owners try to be everything to everyone, but true success comes from focusing on a specific audience and becoming an expert in that space.

For Medical Marketing Whiz, this was a natural decision. With extensive experience in medical device and pharmaceutical sales, a deep understanding of doctors' challenges and decision-making processes was developed. This perspective provided credibility in building a marketing agency that serves healthcare providers. More importantly, aligning the business with women’s health and wellness was not just strategic—it was personal. Having a genuine passion for the niche made work more enjoyable, more impactful, and gave the business a bigger purpose beyond just profit.

Niching down has also allowed the agency to become an authority in the field. Specialization leads to deeper insights, stronger credibility, and a competitive edge that generalists lack. People naturally seek out experts, and when a company is known as the best in its niche, opportunities come naturally.

For women looking to start or grow a business, trusting oneself, embracing challenges, and being intentional about the chosen path is crucial. Surrounding oneself with mentors and those who encourage thinking bigger is essential. Being part of organizations like the Women Presidents Organization has provided invaluable insights, business growth opportunities, and support.

Additionally, being selective about clients and partners leads to better long-term success. Not every opportunity is the right one, and saying no is just as important as saying yes.

Women entrepreneurs may find themselves in industries where leadership is traditionally male-dominated, but they should not let that be intimidating. Women bring unique strengths to business—empathy, communication, intuition, and the ability to build trust-based relationships—all of which are powerful assets in leadership.

Finally, staying ahead of trends and continuous learning is key. The business landscape is always evolving, and the most successful entrepreneurs adapt and innovate. Whether through AI-driven marketing strategies or shifting consumer behaviors, staying informed and open to change is what sets leaders apart.

At the end of the day, the reason for starting should never be forgotten. Entrepreneurship is challenging, but when a business is built around expertise and passion, the impact it makes is worth every hurdle. Success isn’t just about revenue—it’s about purpose, fulfillment, and creating something meaningful that helps others.