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  • Great Companies

Lori Werner: Winner of the 2024 Great Companies International Women Entrepreneur Award

Name: Lori Werner

Business Name: Medical Marketing Whiz

Location: Canton , USA

Establishment (Year): 7

Category: Advertising & Marketing

Profession/ Specialty: Marketing

Social Media: LinkedIn

Company Detail:

Medical Marketing Whiz specializes in marketing exclusively tailored to private practice physicians in the fields of women's health, anti-aging medicine, and holistic health. With more than 20 years of experience working with doctors across the US and Canada, Medical Marketing Whiz knows how to attract ideal patients and generate revenue for practices. Their women-led team understands how patients think because they are the ideal patient.

The primary mission is to ELEVATE EXCEPTIONAL DOCTORS, ensuring that a greater number of patients can discover the most suitable healthcare providers for their unique needs. The team firmly believes that the future of medicine lies in prevention and longevity, taking pride in guiding more patients toward the finest doctors and groundbreaking solutions in these areas.

The expertise lies in harnessing the power of various marketing channels, including social media, email campaigns, webinars, events, podcasts, and local search engine optimization. They focus these strategies exclusively on promoting women's health, holistic health, and anti-aging medicine specialists, enabling them to reach a wider audience and make a more significant impact in their respective fields.

Unique Selling Proposition or Competitive Advantage:

Medical Marketing Whiz stands out from other marketing agencies by specializing in women's health and functional medicine. Their unique approach involves taking the time to understand clients' specific needs and working closely with them to build their patient base. Through personalized strategies, they aim to position clients as the number one provider in their area. With a focus on specialized areas of healthcare, they are dedicated to helping clients achieve success and prominence in their field.

Advice for Women Entrepreneurs:

The single best piece of advice Lori wants to share with women who are starting new businesses is to trust their gut. While seeking advice and guidance from others is valuable, women entrepreneurs should remember that no one knows their business or their customers better than they do. Intuition and instincts as entrepreneurs are powerful assets. Listening to them, having confidence in decisions, and staying true to the vision can lead to innovative ideas, bold decisions, and ultimately, the success of the business. Trusting the gut can be a guide to achieving success in entrepreneurship.



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