Name: Ioanna Anastasaki
Business Name: VALUE
Location: Athens , Greece
Establishment (Year): 2018
Category: Advertising & Marketing
Profession/ Specialty: 360 Marketing Agency
Website: https://value.marketing/
Social Media: Linkedin
Company Detail:
VALUE: A 360 Marketing Agency That Combines Creative Ideas with Technology In today's competitive digital landscape, businesses need a 360 marketing approach that combines creative ideas with cutting-edge technology.
That's where VALUE comes in. VALUE is a full-service marketing agency that helps businesses grow by crafting compelling content, building engaging websites and apps, and making data-driven decisions. They believe that creative and technology are not mutually exclusive, but rather complementary, and they leverage their intersection to create campaigns that are both effective and engaging.
Their team of experienced marketers and technologists can help businesses achieve their marketing goals, from developing a strong brand identity to driving sales and increasing customer engagement.
Here's how VALUE helps businesses achieve their marketing goals: Creative:
Helps businesses develop a brand identity that resonates with their target audience.
Creates compelling content that engages the audience and drives results.
Develops and executes creative campaigns across all channels. Technology:
Builds and manages websites, apps, and other digital products that meet business needs.
Integrates marketing efforts with technology infrastructure.
Leverages data to track and optimize campaigns. Data:
Collects and analyzes data to understand the audience and their behavior.
Uses data to measure the performance of campaigns and make data-driven decisions.
Reports on results and helps track progress towards goals.
Unique Selling Proposition or Competitive Advantage:
Integrated Creative and Technology Expertise: VALUE possesses a deep understanding of both creative and technological aspects of marketing, enabling them to create campaigns that are not only visually appealing but also functionally effective. This fusion of creativity and technology allows them to develop integrated marketing strategies that seamlessly blend both elements, maximizing their impact.
Data-Driven Decision Making: VALUE is passionate about data-driven marketing, leveraging insights derived from data analysis to inform their campaign strategies and optimize performance. Their team of data analysts continuously monitors campaign metrics, tracking engagement, conversions, and customer behavior to identify areas for improvement and make data-driven adjustments accordingly.
Tailored Solutions for Every Business: VALUE recognizes that every business has unique needs and goals, approaching each client with a tailored approach that aligns with their specific industry, target audience, and marketing objectives. Their team of strategists meticulously crafts customized marketing plans that address the specific challenges and opportunities faced by each client.
Proven Track Record of Success: VALUE has a proven track record of helping businesses achieve their marketing goals. Their clients have consistently reported increased brand awareness, improved website traffic, enhanced customer engagement, and ultimately, increased sales and revenue. They are committed to exceeding clients' expectations and delivering measurable results.
Exceptional Client Service: VALUE prioritizes exceptional client service, providing clients with personalized attention, timely communication, and proactive support throughout the entire marketing process. They are committed to building strong relationships with clients and ensuring their satisfaction.
Challenges Faced During the Journey:
As a co-founder of VALUE, Ioanna Anastasaki is passionate about helping businesses achieve their marketing goals. She believes that creativity and technology are not mutually exclusive, but rather complementary. By combining the two, they can create campaigns that are both effective and engaging.
One of the biggest challenges Ioanna faced when starting VALUE was convincing people that they could provide a comprehensive marketing solution that was both creative and effective. Many businesses were used to working with agencies that specialized in either creativity or technology. However, she believed that they could provide a more holistic approach that would address all of their marketing needs.
Another challenge Ioanna faced was finding and retaining talented team members. She wanted to build a team of experts who were passionate about marketing and who had the skills and experience to deliver results for their clients. She also wanted to create a culture of collaboration and innovation where everyone felt valued and encouraged to share their ideas.
Despite these challenges, Ioanna is proud of what they have accomplished at VALUE.
They have a proven track record of helping businesses achieve their marketing goals, and they are committed to continuing to grow and improve. Here are some of the specific things they have done to overcome challenges:
They have invested in developing their own marketing methodology. This allows them to create and manage campaigns more efficiently, and it gives them the flexibility to customize campaigns to meet the specific needs of their clients.
They have built a strong team of experts. Their team includes marketers, technologists, and data analysts who are all passionate about helping businesses succeed. They have created a culture of collaboration and innovation. They encourage their team members to share their ideas and work together to solve problems.
Advice for Women Entrepreneurs:
Ioanna has witnessed firsthand the immense talent and potential of young women entrepreneurs. From their innovative ideas to their unwavering determination, they are shaping the future of business. Here's some advice she would share with young women who want to be entrepreneurs or already are:
Believe in yourself and your ideas: Self-belief is the foundation of any successful entrepreneur. Embrace your unique perspective and approach to problem-solving. Don't be afraid to take risks and challenge the status quo.
Be passionate about your business: Your passion for your venture will fuel your motivation and drive you through challenges. Choose to pursue something that you are genuinely excited about and that aligns with your values.
Develop strong business skills: While passion is essential, it's equally important to have the necessary business acumen to succeed. Learn about marketing, finance, operations, and leadership. Seek mentorship and guidance from experienced entrepreneurs.
Build a strong network: Surround yourself with supportive individuals who share your entrepreneurial spirit. Network with other women entrepreneurs, mentors, investors, and potential collaborators.
Embrace resilience and perseverance: The entrepreneurial journey is not always easy. There will be setbacks, challenges, and obstacles along the way. Learn to navigate these hurdles with resilience, perseverance, and a growth mindset.
Seek funding strategically: While funding is crucial for business growth, it's crucial to prioritize finding the right investors who align with your vision and values. Don't compromise your integrity or compromise your company's future for short-term funding.
Value your team: Your team is the backbone of your business. Invest in building a strong team of diverse individuals with complementary skills and expertise. Foster a culture of collaboration, respect, and mutual support.
Adapt and evolve: The business landscape is constantly changing. Be prepared to adapt your strategies, products, and services to stay relevant and competitive. Embrace innovation and don't be afraid to pivot when necessary.
Celebrate your achievements: Along with the challenges, remember to take time to celebrate your successes. Acknowledge your accomplishments and the impact you are making as a young woman entrepreneur.
Give back and inspire others: Share your knowledge, experience, and insights with other aspiring entrepreneurs. Mentor, guide, and support the next generation of women in business.
