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  • Great Companies

Layers, Winner of the Great Companies Global Business Award - 2022



Business Name: Layers

Name: Danilo Yoneshige and Ivan Seidel

Location: São Caetano do Sul (SP), Brazil

Establishment (Year): 2018

Category / Industry: Education and E-Learning

Sub Category / Sub Industry: Education Technology

Number of employees: 11-50 employees



Company Detail:


Founded in 2018 in São Caetano do Sul (SP) city, Layers is an EdTech that integrates education applications for basic education institutions, students, and their guardians. It allows access to various organization, communication, and consultation tools with a single sign-on, unified in a digital interface with access via computer and app. The technology is already used by more than 600 institutions in Brazil, 11 education networks, and more than 350,000 families. Layers were the first EdTech in the world invested by Faber-Castell in 2020. It is among the Best for Brazil, according to the 2022 survey "Humanizadas"



The solutions to Customer problems:

Problem-

Layers' founders saw a challenge to be overcome in schools: the effective relationship between those responsible and managers and the organization of school management tools. It was then that robotics experts Danilo Yoneshige and Ivan Seidel proposed to improve the experience from the office to the classroom.



Solution -

Layers unify school management applications in a single interface, with a single sign-on enough to access the tools to view grades, issue slips, schedule, and access communications and tasks, in addition to other features. In this way, it optimizes the relationship and communication between those responsible and educational institution managers.

In addition to having its own team for the development of accessible technologies, Layers also provides the opportunity for startups in the segment to contribute with innovations. It is a methodology that the founders themselves call neutrality, which is the ability to integrate any startup and management systems, without contributing to competitiveness between Layers itself and other companies.



Unique Value Proposition:

  • There is no solution in the Brazilian educational market that integrates different organization and communication applications, only Layers. This company even offers free initiation to tools developed by Layers programmers themselves.

  • It is also important to point out that the Brazilian educational market is controlled by large educational groups. The existence of Layers customizable ecosystem according to the needs of each educational institution, allows the entities to choose freely their own solutions.


Target Market:

Initially, private schools and their managers and maintainers. For free products, all educational institutions, public and private.


Company’s Internal Objectives related to innovation, customer service, and operational excellence:

  • Most innovative products/services,

  • Invest a certain amount in innovation,

  • Improve or focus research and development,

  • Investing in Great customer service,

  • Improve customer retention,

  • Reduce waste by a certain amount,

  • Streamline core business processes,

  • Organizational culture,

  • Positioning as an employer brand and employee retention.


A customer’s review:

  • Best value for the cost,

  • Reliable products/services,

  • Best Service,

  • Understands my needs,

  • Most innovative products/services


Benefits to Employees:

  • Positive Work Environment,

  • Effective Communication,

  • A Fair Salary,

  • Job Security,

  • Freedom in the Workplace,

  • Work-Life Balance,

  • Offer Training and Development,

  • Growth Career Opportunities


Community / Society Service:

  • We offer data and studies that drive market understanding

  • Offer free entry applications to any educational institution.



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