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  • Writer's pictureGreat Companies

Laura Kyttanen : Winner of the 2024 Great Companies International Women Entrepreneur Award

Name: Laura Kyttanen

Business Name: Zielo Studio

Location: Amsterdam , Netherlands

Establishment (Year): 2023

Category: Training & Coaching

Profession/ Specialty: Mindset Energy Coaching

Social Media : Linkedin

Company Detail:

Zielo Studio empowers people to be a courageous leader of their life so they can make the impact they desire through one-of-a-kind immersive coaching programs. By combining her proprietary Mindset Energy coaching model with AI technologies and immersive coaching programs, they improve reach, cost, and impact.

At the heart of the coaching method lies a mission to free individuals from the chains of self-imposed limits. The world often coerces individuals into believing that conquering external peaks equates to inner joy. But the truth is more profound. The essence of authentic leadership originates from within – it is their beliefs, values, and an unfiltered expression of their purpose which is the essence that permeates their relations, their work, their well-being, and even cascades into the legacy they fashion for generations yet to come.

Why immersive coaching? They say a picture is worth a 1000 words. In their immersive environments coaching comes alive through powerful visuals and interactive hands-on activities. Increasing learning engagement, retention and acting as a catalyst for transformation.

They have spent zero on marketing so far because 100% of the business comes from referrals. Clients that work with them not only feel better, they see how empowered they are to create the life they want - which ripples out around them.

Unique Selling Proposition or Competitive Advantage:

The coaching methodology and the unique application in the immersive environments.

Challenges Faced During the Journey

This year they are focused on fundraising to develop their tech further and grow the team. Also, they will need to focus more on PR and marketing for wider reach and having a more robust pipeline.

Advice for Women Entrepreneurs:

Believe in yourself and have courage to act with intention. Learn to pivot and make quick decisions without having all the proof it will work. Trust your instincts. Be kind to yourself and others - it's a long journey...unique for you. Don't spend too much time looking backwards or sideways. Fail fast and keep moving forward!



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