Kritika by Kritika Prasad Ranjan, Great Companies SME Business of the Year Award Winner 2022
Kritika by Kritika Prasad Ranjan
Business Name: Kritika by Kritika Prasad Ranjan
Founder’s Name: Kritika Prasad
Location: Noida, India
Establishment (Year): 2017
𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐚𝐧𝐝 𝐒𝐮𝐛-𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 Fashion Industry
The company specializes in high-end bridal couture crafted from the finest handloom fabrics and meticulously hand-embroidered to perfection.
Unique Selling Proposition / Competitive Advantage:
The company is a totally handloom based bridal couture wear brand that is aiming to revive India's dying handloom. As this generation may be the last to use the loom, it is critical that we preserve our art alive by taking a few artisans under our wing.
𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐚𝐧𝐝 𝐦𝐢𝐥𝐞𝐬𝐭𝐨𝐧𝐞𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲
One of the topmost Indian handloom designer under Ministry of Textiles, India Handloom Brand Design Contest. It has also been shortlisted for India Bridal Fashion Week. Has been working on her own website that is accessible from anywhere in the world. In recent years, it has received numerous prizes and honors. Winnings Tree featured the brand and journey, and Top Women Entrepreneur featured the brand in a fashion and lifestyle magazine.