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  • Writer's pictureGreat Companies

Kaushikee Priya Pal, CoFounder at Compune

Great Companies: How did you get your idea or concept for the business?

Kaushikee Priya Pal: I have spent over 12+ years in corporate taking various roles including technology, processes and people. At IBM while working under the Healthcare vertical, I got an opportunity to understand how the healthcare industry works outside India. Since then wanted to understand the different dynamics of this industry in India. It is unique and there is a lot of opportunity for digitalization.

I always wished that Digitalization should reach small and medium-sized businesses and service providers. We strongly believe, Digitalization | Digital Marketing should not be a thing of big corporates alone.

As of today, 42% of Indians use smartphones, which means 42% of Indians are ready for getting digital services through the internet. Every business should leverage this …isn’t it? The online retail market has picked up in the past 5-6 years, but when it comes to other sectors like healthcare, the growth is not that much because of few factors, which Compune wants to address.

Compune's “Digital enablement of Clinics“ is a step towards bringing one’s preferred clinic online. It provides a unique platform for all individual medical practitioners and Clinics ( of all disciplines of medical science ) to reach out and uniquely connect to their patients.

Great Companies: What are the various Services provided by Compune

Kaushikee Priya Pal: Compune’s “Digital Enablement Of Clinics” provides a platform to individual clinics where they get - Personalised website for single or multidiscipline clinics with appointment booking facility, video consultation with patients, appointment management system, prescription generation module and patient management module.

In short one-stop-digital-solution for clinics. We don’t stop by just providing the platform, after onboarding our digital marketing team will design strategic campaigns to promote these individual clinics to engage with their potential customers.

Compune also offers services like web and mobile application development, web design, digital marketing and SEO.

Great Companies: What makes Compune different from hundreds of other Digital Marekting Firms?

Kaushikee Priya Pal: Well, we know Compune's “Digital Enablement of Clinic” is unique, and this platform is the first of its kind. So here we stand different from any other Digital Marketing Agency.

Digital Marketing is just a part of what we do. We provide a platform with an end-to-end solution along with digital marketing. In any healthcare system, data plays the most pivotal role and is sensitive. We understand this. That is why in our solution we make sure that every byte of data belongs to the respective clinic and it is their property. Even if they move out from our platform in future they still hold the data of their customer in totality. That is the reason we tell our customers our solution is a high return investment for them.

We consider ourselves not only as a Digital Marketing Firm, but a complete digital enablement solution provider.

Great Companies: What are the struggles and challenges you face?

Kaushikee Priya Pal: To be honest, I expected that starting my own business after many years of corporate job would be easy. But once you start the process you start to understand the challenges. It’s like jumping into the deep end of the pool with no support. Challenges are more when you have very little capital to put at stake. I had to wear a lot of different hats and had to push myself to go outside my comfort zone on regular basis. There is never enough time. But success is equally rewarding.

In my opinion, one of the greatest struggles, when you are starting out, is gaining the trust of the customer. Everyone is hesitant to bet on new entrants, we too faced that challenge but over these few years learnt that once you are transparent and honest to your client it is easy to gain their trust quickly. No one is a Genie to do wonders. So, in Compune we don’t make false promises. We believe in our capabilities; we know what we can deliver, and we work hard to deliver what we promise.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Compune?

Kaushikee Priya Pal: We are making steady and systematic growth steps; we understand there is no silver bullet for success. We very well know we are not in a race in this area with bigger players. We believe in our unique proposition to provide sustainable growth.

In the first year, our focus is primarily on adoption and personalization. We want our platform to provide a highly personalized experience to our customers and our customer’s customers.

Focus during year 2 and 3 is about the scale. In the next 3 years, we are looking at bringing down the digital divide in personal health care. What we mean by this is, we see digital healthcare reaching into tier 2 and 3 cities and smaller towns across the country and we are hoping we will be a major contributor to this process.

Year 4 and 5 would be our hyper-growth phase. We look forward to making Compune a common household name in every aspect of healthcare.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Kaushikee Priya Pal: Keep it Simple. Create a simple quality good or service. Start with your unique idea, narrow down your focus on your USP. Cut unnecessary features that dilute your solution. You can add those when you start growing. Win the trust of your clients.



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