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  • Writer's pictureGreat Companies

Kaur Reinjärv, Founder at GoGoNano


Great Companies: How did you get your idea or concept for the business?

Kaur Reinjärv: The inception of GoGoNano stems from a deeply rooted passion for sustainability, nanotechnology, fashion, and the natural world. The company was founded in 2013 and brought its first solution to market in 2014. Our mission is to contribute to the preservation of the environment by offering eco-friendly solutions that address the challenges posed by our disposable culture.


GoGoNano addresses this issue by empowering individuals to protect and extend the life of their possessions. Our innovative products eliminate the need for frequent replacement of goods, reducing overproduction, wasteful pollution, and ultimately, mitigating the negative impact on the environment.


Secondly, our products are made with eco-friendly ingredients that are safe for both the user and the environment. We believe that it's possible to have high-quality products that are sustainable, and we are committed to delivering on that promise.



Finally, GoGoNano is dedicated to education and empowering customers with knowledge about how to take care of their belongings in a more sustainable way. This is why we have a blog where we share tips and information about how to keep items clean, protected, and looking their best for longer.


In conclusion, GoGoNano is more than just a business, it's a movement dedicated to promoting sustainability, environmental protection, and a better way of life. We believe that by working together and smarter, we can create a brighter future for ourselves, our children, and the planet.


Great Companies: What are the various services provided by GoGoNano

Kaur Reinjärv: Digital Trade Solutions OÜ operates under the brand GoGoNano, specializing in a range of water and stain proofing, as well as cleaning solutions. Our company is dedicated to developing environmentally friendly solutions utilizing nanotechnology to protect, preserve, and clean various materials.


We prioritize the use of eco-friendly ingredients in all of our coatings and conduct rigorous testing to ensure their safety for our customers. Additionally, we maintain a highly informative blog where we educate our customers on the proper care and maintenance of their belongings, both in their homes and offices.


Our solutions are easily accessible to all through our online retail platform.





Great Companies: What makes GoGoNano different from hundreds of other similar service providers?

Kaur Reinjärv: In our product development process, sustainability is a top priority and we strive to make our products as environmentally friendly as possible. Our coatings are biodegradable and pose no harm to the users or the environment. Our focus on sustainability has led to innovative solutions that reduce the amount of waste sent to landfills and the use of harmful chemicals in households. With the advancements in nanotechnology, we are able to enhance the longevity and cleanliness of products without the need for harsh chemicals.


The main ingredient in our protectors is a silicon/silica polymer, derived from quartz, which is processed to create a hydrophobic polymer. This ultra-thin but strong and durable layer provides hydrophobic and stain-resistant properties. The active ingredient is safe and non-toxic, and the ingredients are derived from an abundant mineral that is known to degrade within 20-30 years. The co-solvent used is derived from natural fermentation and is added in small quantities, making it classified as a non-dangerous good. The solvents improve wetting, drying time, and application, especially on non-absorbent surfaces.


Great Companies: What were the struggles and challenges you faced and how

did you overcome them?

Kaur Reinjärv: One of the primary challenges encountered in building my business was effectively managing my time and resources. Initially, I had to handle various responsibilities, including bookkeeping, project management, web design and development, and marketing, all while operating on a limited budget. To overcome this challenge, I implemented a time blocking strategy, dedicating specific days to carry out each role and task. I invested a significant amount of time and effort in acquiring new skills related to marketing and business operations.


As the business has grown, I have been able to delegate certain responsibilities to team members, allowing me to focus on my core strength, which is developing innovative and high-value solutions for our customers. I am eager for the opportunity to collaborate with a marketing manager in the future and entrust them with the responsibility of overseeing all marketing efforts for GoGoNano.


Great Companies: How do you plan to grow in the future? What does 5 years

down the line look like for GoGoNano?

Kaur Reinjärv: GoGoNano is a dynamic and innovative business with a bold vision to become the premier eco-friendly nano coating manufacturer globally. Our aim is to educate individuals on sustainable methods for cleaning and protecting their belongings, enabling them to extend the lifespan of their possessions and enjoy more leisure time, while reducing cleaning time by 90%.


Over the next five years, we plan to expand our operations into new markets, including the United States, Canada, Australia, and across Europe, while maintaining our current growth trajectory in Estonia. Our goal is to increase revenue ten-fold within this time frame, requiring accelerated expansion efforts both domestically and abroad.


Our company is already generating profits, and we are committed to maintaining this growth trajectory through hard work and perseverance. We have a pipeline of new solutions in development, and our commitment to sustainable and innovative practices will ensure continued success.


In addition to driving business growth, we are dedicated to supporting local communities through job creation in the field of nanotechnology. Our efforts are aimed at promoting sustainability and innovation for the benefit of future generations.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Kaur Reinjärv: To succeed in business, it is crucial to exhibit tenacity and perseverance. If you have a unique idea or solution and are driven by passion and conviction, it is essential not to lose sight of your goal, even when faced with obstacles and challenges.


Along the entrepreneurial journey, there will likely be individuals who doubt or discredit your vision, and there may be times when progress seems slow or stagnant. However, it is vital to maintain a customer-centric focus, as this will help you stay motivated and steadfast in your endeavors. With persistence and determination, eventual success will be within reach.


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