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  • Great Companies

Julie W. Koester - Great Companies Women Entrepreneur Award Winner 2023

Name: Julie W. Koester

Business Name: Dragon Horse Agency

Location: Naples, Florida, USA

Establishment (Year): 2015

Category/Industry: Advertising & Marketing

Profession/ Specialty: Business Marketing Solutions

Social Media : Linkedin

Company Detail:

Dragon Horse Agency, a marketing and advertising agency focuses on developing marketing strategies to assist companies in increasing brand recognition, foot traffic in stores and online, and sales. Having headquarters in Santa Monica on the US West Coast and Naples, Florida on the US East Coast, Dragon Horse Agency works with big and small enterprises to ensure their success and growth. Dragon Horse Agency works with customers to create individualized plans that are tailored to their unique objectives and goals by utilizing their marketing experience and expertise.

Unique Selling Proposition / Competitive Advantage:

Dragon Horse Agency was one of the first to create a new class of business marketing services that makes use of business know-how, insight, and strategy. Built on this platform, its flagship product, DragonONE, is intended to support the expansion and success of enterprises.

Challenges Faced During the Journey:

Dragon Horse Agency has faced numerous challenges during the course of its existence, which has been close to eight years. Dragon Horse Agency started out as a self-funded company fighting against well-established marketing agencies and marketing businesses run by a single owner or operator. In addition, Dragon Horse Agency had to buy out a third partner due to a problem with their relationship. Third, Dragon Horse Agency dealt with a number of natural calamities, including two CAT-5 hurricanes, a RED TIDE, and the pandemic that affected the entire world. In spite of these obstacles, Dragon Horse Agency persisted in adapting and investing in its customers and internal processes, which led to multiple accolades and a soaring clientele.

Advice for Women Entrepreneurs:

Absolutely, women need to be aware of their advantages in the workplace. They shouldn't be afraid to follow their passions, ideas, or dreams. Women in prior generations put a lot of effort into removing the ceilings and hurdles that limited the access to opportunities. Women have the chance to shape our future right now.



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