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Jotvinder Singh, Founder at Woof Yums



Great Companies: How did you get your idea or concept for the business?

Jotvinder Singh : Woof Yums found a sizable gap between pet parents wanting to feed fresh food to their pets and highly processed food packets available off the shelf. Woof Yums tried to bridge it by cooking fresh and nutritionally balanced meals and delivering hot to them.



Great Companies: What are the various services provided by Woof Yums?

Jotvinder Singh : Woof Yums cook fresh food with all natural ingredients like chicken broth, chicken, goat meat, fish etc and make healthy meals consisting of rice, meat, beans, carrots etc. We deliver across the city and have dehydrated food for outstations. The major advantage of Woof Yums have is that everything is made in house under one roof, making us keep an exact track of hygiene and quality.



Great Companies: What makes Woof Yums different from hundreds of other similar service providers?

Jotvinder Singh : Woof Yums provide customized meals depending on various factors of the pet. With everything right from procurement of raw material to vacuum packing and shipping, every step passes through critical inspection in house.



Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Jotvinder Singh : The major struggle and challenge was to convince pet parents about the consistency of quality and deliveries every other day. Being an non entity some 10 years back and challenging major multi nationals who make highly processed food for pets, we had a tough time to mark ourselves as a dependable service provider.



Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Woof Yums?

Jotvinder Singh : Next 5 years is a long time when we have to face challenges every other day. But yes, we have expanded our customer base across all over India and now are ready to export our products to other countries as well.



Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Jotvinder Singh : Never give up. Be unique and start small. Celebrate success every day no matter how small it is and keep on evolving and evaluating when things don’t turn around in favour.

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