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Jatin Gokani, CoFounder at Crux Digital Pvt Ltd




Great Companies: How did you get your idea or concept for the business?

Jatin Gokani : Good friend Vaibhav Thirani and I Co-founded Crux Digital. Vaibhav was extensively coding for a multinational corporate then while I was working with a mobile marketing company at its prime. Digitisation and digital communication was on the rise and start-ups mushrooming in the space. During one of our casual meets, Vaibhav and I inquisitively discussed if it was possible to somehow make digital communication more effective, interactive, interesting in the mind of the person receiving a message. The idea dawned on him whilst reading one such message. Instantaneously, it dawned on us that we could work out a solution for companies trying to reach millions of target audience. It was sort of a eureka moment and we passionately set about working on a solution. Inception is the toughest and like all beginners, our story started with its challenges. We were up for it and without any monetary support, only blessings from family & friends, we started from home, then a generous friends office corner, followed by renting an office at a commercial suburban hub. 11 years & counting, we have successfully and more productively than ever, found solutions for our loyal clients.


Great Companies: What are the various product and services provided by Crux Digital Pvt Ltd

Jatin Gokani : Cloud Call Centre, Integrated digital communication framework, SMS, Toll-free, IVRS, OBD BOTs...


Great Companies: What makes Crux Digital Pvt Ltd different from hundreds of other similar firms?

Jatin Gokani :

We pride ourselves on finding solutions that are effective, cost saving and enablers for our customers. We design solutions for clients who face numerous challenges with agility and precision. Speed in onboarding & activating our clients is our edge over competition.


Great Companies: What are the struggles and challenges you face?

Jatin Gokani : First we need to have clear understanding of the challenges faced by the client post which we need to design and deliver an effective solution which is agile, effective and economical. Along the way we have to cope with policies related to transactional text & voice communications.


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Crux Digital Pvt Ltd?

Jatin Gokani : Being a solution provider our solutions will most certainly make us grow. The learning curve has been fulfilling. We have grown organically over the years. Consistently finding effective solutions is the prime ingredients to our growth, which is why many of our clients have stood by us since inception. The reward and recognition received by the numerous awards is a testimonial to this fact.


In 5 years we will have worked on numerous solutions and I am sure along the way we shall come up with one or more Eureka ideas to chart a new successful and eventful journey which will be satisfying to say the least.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Jatin Gokani : Do what it takes, make a difference & it will matter...

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