Jan Cheah — The Visionary Founder Behind La Alegreya Organica™ and the Certified Beauty Revolution

Sydney, Australia — In a world where “clean beauty” often becomes a buzzword, Jan Cheah stands apart as the architect of authenticity. As the Founder & CEO of La Alegreya Organica™, she has reimagined how the global beauty and wellness industry defines purity, transparency, and ethics. Her company is more than a business — it’s a movement designed to empower beauty and sustain the Earth.

At the core of her vision lies a belief that true beauty must serve both people and the planet. Every product represented by La Alegreya Organica™ carries the world’s most respected certifications — COSMOS, ACO, ECOCERT, GOTS, Vegan Society, and Halal — establishing a gold standard for ethical luxury.

The Journey of a Conscious Founder

Jan’s story began with a deeply personal commitment to sustainability and well-being. What started as a fascination with organic skincare evolved into a global mission — to make certified organic and vegan beauty products accessible across continents.

Today, under her leadership, La Alegreya Organica™ has built a strong presence in department stores, pharmacies, specialty retailers, travel retail, and airlines, reaching consumers in the Middle East and Asia-Pacific.

“Certification is not just a symbol; it’s a pledge to protect our health, our ethics, and our planet.”— Jan Cheah, Founder & CEO, La Alegreya Organica™

Jan has positioned her company as more than a distributor — it’s a strategic growth partner for ethical brands and retailers. By connecting manufacturers, investors, and conscious consumers, she’s turning sustainability into a shared global language.

Glamour Meets Green

La Alegreya Organica™ is built on a revolutionary idea — that glamour and green can coexist beautifully. From certified organic skincare to GOTS-certified textiles, from vegan cosmetics to ethically sourced teas and cacao, every offering celebrates purity without compromising performance.

Jan describes her philosophy as “A Fusion of Glamour and Green” — where elegance meets responsibility. Each product is handpicked for its integrity, ensuring that it performs flawlessly while respecting nature’s delicate balance.

Transforming Retail, One Shelf at a Time

In today’s conscious consumer era, retailers seek more than just profit — they seek purpose. That’s where La Alegreya Organica™ steps in. Through its flagship principle, “Transform Shelves. Transform Values.”, the company helps retailers introduce certified organic and vegan products that elevate brand trust and attract discerning customers.

The brand’s offerings come with complete certification documentation, promotional materials, and educational resources to help retailers communicate the story behind each product’s purity.

The Certified Promise

Every partnership under La Alegreya Organica™ is anchored in trust and traceability. The brand collaborates only with those holding verifiable certifications such as:

• COSMOS – The global benchmark for organic and natural cosmetics.

• ACO – Australia’s most trusted certification for organic purity.

• ECOCERT – Ensures natural origin and fair production practices.

• GOTS – The leading standard for organic textiles.

• VEGAN & HALAL – Reflecting inclusivity, ethics, and global responsibility.

This ecosystem connects conscious brands and informed consumers, creating a ripple effect that’s transforming how the world perceives beauty and wellness.

The Global Impact

Under Jan’s leadership, La Alegreya Organica™ has grown into an international symbol of ethical excellence. Its footprint spans Australia, the Middle East, and Asia-Pacific, with expanding collaborations with global investors and media outlets.

“Clean beauty is not a niche anymore. It’s the new definition of luxury — refined, responsible, and real.”— Jan Cheah

Her message resonates far beyond cosmetics — it speaks to a new era of conscious living where certification equals confidence, and sustainability equals sophistication.

Building a Legacy of Integrity

Jan Cheah’s vision for La Alegreya Organica™ is rooted in lasting impact. By merging certified beauty, wellness, and textiles under one ethical umbrella, she’s not just shaping a brand — she’s shaping a legacy.

Every product curated, every partnership forged, and every certification earned reflects a commitment to authenticity. Her journey continues to inspire entrepreneurs, retailers, and consumers to believe that beauty can be both luxurious and kind.

Website: www.la-alegreyaorganica.com

Headquarters: Sydney, NSW

La Alegreya Organica™ — Where beauty meets integrity, and every choice becomes a statement for a sustainable tomorrow.