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J. Rachel West : Winner of the 2024 Great Companies International Women Entrepreneur Award


Name: J. Rachel West

Business Name: JRW Consulting LLC

Location: Knoxville , USA

Establishment (Year): 2021

Category: Advertising & Marketing

Profession/ Specialty: Marketing & Business Agency

Social Media : LinkedIn


Company Detail:

JRW Consulting LLC is an international one-stop destination for comprehensive marketing and business solutions. With a diverse range of services including marketing consulting, business consulting, event consulting, and marketing virtual assistant services, J. Rachel West is here to elevate brands, optimize operations, and take events to new heights. As a qualified marketing expert with two degrees in the subject from two accredited universities, J. Rachel West is dedicated to providing tailored strategies and personalized support to help clients achieve their goals and drive success. JRW Consulting helps brands of all seasons. Whether a startup looking to establish brand identity, an established company seeking to enhance marketing efforts, or an event organizer aiming to create unforgettable experiences, J. Rachel West has the expertise and passion to make it happen.


Here are a few examples of the types of services offered: Brand Creation, Paid Advertising, Email Marketing, SEO, Sales Funnel Creation, Business Organization, Website Creation & Management, Event Planning, Logistics & Activation, Bespoke Marketing & Business Plans, Virtual Assistant Services, & so much more.


Unique Selling Proposition or Competitive Advantage:

JRW Consulting LLC stands out with a personalized approach, combining creativity and data-driven precision. With two degrees in marketing and over a decade of industry experience, J. Rachel West has worked with diverse brands, from million-dollar corporations to coaching professionals on their growth journeys.


Having seen it all, J. Rachel West uniquely understands what it takes for clients to be successful. Unlike other agencies, J. Rachel West's education and talent ensure affordability without compromising effectiveness. J. Rachel West possesses the skills and background to strategically position brands, leveraging a wealth of experience to get noticed in today's business landscape.

 

Challenges Faced During the Journey

In the chaotic midst of the pandemic, J. Rachel West encountered a job that turned into a nightmare: a boss who made every day a living Hell, HR turning a blind eye to the situation, and finally being fired with the company attempting to block unemployment with shady lies.


To the face, they stated it was due to performance, but to the state, it was COVID-related. After proving that they lied to the government, J. Rachel West finally secured unemployment as a new job was sought.


Those months were terrifying, with daily panic attacks fueled by a toxic boss, yet a paycheck was received. Then came freedom but also a lack of income. However, J. Rachel West took a leap, decided to dive into the business full-time, and started scaling and growing. Along the way, new connections were found who have been a rock since day one. Now, the story is used to empower others, to show that overcoming bullying and toxic dynamics is possible. Things do get better; one just has to trust that the universe is guiding in the right direction. Let it unfold, trust the process, and watch as resilience transforms adversity into the foundation for a brighter, dream-filled future.

 

Advice for Women Entrepreneurs:

The world is craving women in entrepreneurship. Women who are able to lead with their heart, mind, and soul; trusting their intuition, continuously learning, and embracing all the fun, mess, wonderful parts of themselves. As one steps into this world, remember that a business was started for a reason. At the end of the day, the aim is to help people in some form or fashion. Use that compassion for others to fuel authenticity and resilience. Not everyone will like you, and that's okay! But one needs to like oneself, no, LOVE oneself.




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