Ishraat Bodawala : Winner of the 2025 Great Companies International Women Entrepreneur Award

Name: Ishraat Bodawala

Business Name: Azalia Fine Jewelry

Location: Mumbai , India

Category: Luxury & Fine Jewelry

Social Media: www.instagram.com/azaliafinejewelry

Company Detail:

Azalia Fine Jewelry specializes in customized jewelry featuring real diamonds, gemstones, and pearls. The company offers end-to-end solutions, from designing to final product delivery. With a background in diamonds and a graduation from GIA, Ishraat Bodawala ensures that clients receive high-quality products.

Unique Selling Proposition or Competitive Advantage:

Azalia Fine Jewelry provides competitive rates compared to showrooms, offers clients the flexibility to create their desired designs, and guarantees quality through lab certification. Most importantly, the brand emphasizes personalized attention and a friendly approach, serving customers just like a family jeweler.

Challenges Faced During the Journey:

• The first major challenge was the COVID-19 pandemic, which struck soon after the business was launched.

• The passing of Ishraat Bodawala’s father, who provided back-end support, was a significant personal and professional setback.

• The market collapsed, and there was reduced buying power for luxury goods post-lockdown.

• Over time, vendor sourcing, manufacturing support, and designing capabilities were gradually developed, enabling the business to regain momentum.

Advice for Women Entrepreneurs:

• Have faith and belief in yourself.

• Success will come, whether today or tomorrow.

• Never lose hope.