Interview with Samita Kapoor, Co-founder of Genuiin IP Solutions LLP

Great Companies: How did you get your idea or concept for the business?

Samita Kapoor: My inspiration for starting an Intellectual Property (IP) consultancy stemmed from firsthand experiences where I observed innovative startups and creative professionals struggling to protect their ideas due to a lack of accessible and affordable IP guidance. Recognizing this gap, I envisioned a consultancy that not only demystifies the complexities of IP law but also offers cost-effective solutions tailored to the unique needs of each client.

By combining my legal expertise with a commitment to affordability, my goal is to empower innovators to safeguard their creations without financial strain, fostering a more inclusive environment for innovation.

Great Companies: What are the various services provided by Genuiin IP Solutions LLP?Samita Kapoor: Genuiin IP Solutions provides world-class IP research, analysis, and consultancy services globally. Our primary focus is on protecting all forms of Intellectual Property, including:

• Patents

• Industrial Designs

• Trademarks

• Copyrights

• Plant Variety Protection

Our end-to-end services cover:

• Filing, prosecution, and litigation

• Watch services and market research

• IP valuation and technology transfer

We are committed to helping clients monetize and safeguard their IP while maintaining the highest standards of quality, confidentiality, and affordability.

Great Companies: What makes Genuiin IP Solutions LLP different from hundreds of other similar service providers?

Samita Kapoor: Genuiin IP Solutions stands out due to our use of advanced technology to deliver effective and affordable legal services. Our firm empowers clients by providing strategic tools and expert guidance necessary to protect their innovations and fuel their growth.

What truly differentiates us is:

• Personalized service

• Innovative, technology-driven solutions

• Transparent and value-based pricing

We address complex techno-legal challenges with clarity, making IP protection simple and attainable for clients at every stage of business.

Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Samita Kapoor: One of our biggest challenges was changing the perception that top-tier IP services must come with a hefty price tag. We focused on demonstrating that legal excellence and affordability can coexist—especially when supported by smart technology and custom strategies.

Another challenge was addressing the diverse and complex needs of our clients. Every situation required a tailored approach, so we built adaptable systems that maintained efficiency without compromising quality.

On a personal level, I founded Genuiin IP Solutions while being a young mother. At the time of incorporation, my daughter was just six years old, and I became pregnant with my second child shortly after launching the firm. Balancing a growing family and a new business tested my resilience, discipline, and time management—challenges that ultimately shaped the empathetic and determined culture of our firm.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Genuiin IP Solutions LLP?

Samita Kapoor: In the next five years, we envision Genuiin IP Solutions LLP becoming a full-spectrum IP consultancy known for its innovation, accessibility, and technological excellence. Our key goals include:

• Diversifying Our Services: Introducing IP portfolio management and IP valuation to meet evolving client needs.

• Leveraging Technology: Developing digital tools to streamline IP filing, registration, and monitoring processes.

• Expanding Reach: Forming global partnerships to serve broader markets, both in India and internationally.

• Investing in Talent: Continuously training our team to stay ahead of the curve in legal and technological developments.

Our mission is to make IP protection a strategic advantage for businesses of all sizes—while staying true to our core values of integrity, innovation, and affordability.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Samita Kapoor: Focus on delivering high-quality work at affordable rates. In the consulting world, trust and credibility are everything. When you consistently provide value with transparency, you build lasting relationships.

Don’t shy away from offering accessible pricing—especially for startups and small businesses. Growing alongside your clients creates a strong foundation for long-term success. Remember, excellence and affordability can go hand in hand.

Website : www.genuiin-ip.com