Business Name: Infilect Inc.
Name: Anand Prabhu Subramanian ( Co-founder & CEO )
: Vijay Gabale ( Co-founder, CTO & CPO )
Location: Bengaluru, India
Establishment (Year): 2018
Category / Industry: IT Services
Sub Category / Sub Industry: ERP/CRM/Cloud/Automation/AI-MI/Other - Softwares
Number of employees: 51-100 employees
Website URL: www.infilect.com
LinkedIn URL: https://www.linkedin.com/company/infilect/
Company Detail:
Infilect Inc. builds Image Recognition and Artificial Intelligence solutions purpose-built for FMCG brands, empowering sales and marketing leaders with real-time and accurate on-shelf metrics and in-store retail execution insights to simplify retail decision-making, improve in-store brand visibility and boost per-store sales, at scale. Infilect solutions are fast to set up, priced affordably, built to delight, yet powerful enough to deliver critical business outcomes. Headquartered in Bangalore, India and with offices in Delaware, United States, presently Infilect processes over 25 Million in-store images per month, gathered from 400K stores across 16+ countries worldwide.
The solutions to Customer problems:
FMCG brands and retailers today lose billions of dollars in store sales each year due to poor retail execution. Out-of-stock situations, poor product placements, and lack of adherence to store-level compliances are perennial challenges. This results in decreased in-store brand visibility, incorrect stocking of products on shelves, and an incorrect display of promotional assets resulting in poor shopping experience. FMCG sales and marketing leaders rely on manual audits via visiting field reps/merchandizers to ascertain their on-shelf metrics and execution performance, gathered from a sampled set of stores once a month. This makes leaders incapable of taking quick decisions in fixing execution issues, reacting quickly to changing demand trends and improving per-store sales & marketing ROI.
Solution
Infilect offers cutting-edge Image Recognition and AI solutions that provide retail execution analytics, in real-time, for Fast-Moving Consumer Goods Brands and retailers. The solutions are used for digitizing store audits to gather in-store images using a mobile camera or shelf camera. All images gathered are then processed using our advanced Image Recognition algorithms and provide critical on-shelf and execution metrics along with intelligent sales recommendations. The application processes various in-store images to identify every SKU, promotional displays, POSMs, and pricing to derive on-shelf metrics such as On-shelf availability, Share of Shelf, competitive insights, and compliance in real-time, at scale. With Infilect, top FMCG brands have improved thier on-shelf availability, ensured 100% adherence to compliance, optimized trade spending by 30%, saved over 70% of merchandizer time in store audits and subsequently improved per-store sales by upto 5%.
Unique Value Proposition:
Infilect’s Image Recognition and AI solutions are ahead of the other competitors as we offer > 97% accurate, rich, and fine-grained on-shelf data and execution insights within 60 secs of capturing and uploading the shelf images. These insights are made available to merchandisers/auditors so that they can take targeted action to fix in-store execution issues before they exit the store. Infilect’s patented Image Recognition algorithms are perfectly capable of identifying and recognizing SKUs of all shapes and sizes even on cluttered retail shelves. Infilect solution also can be set up in less than 4 weeks with advanced integration capabilities to the customer-end data lake.
Target Market:
FMCG Brands and Retailers
Company’s Internal Objectives related to innovation, customer service, and operational excellence:
Most innovative products/services.
A customer’s review:
Reliable products/services
Most innovative products/services.
Benefits to Employees:
Positive Work Environment.
Effective Communication.
A Fair Salary.
Freedom in the Workplace.
Offer Training and Development.
Growth Career Opportunities.
Community / Society Service:
Their solutions empower field representatives/ merchandisers/Salesman with advanced and handheld AI tools to perform their jobs in the most efficient manner. Their solutions save an average of 70% of merchandizers’ audit time in each store, thus making their job less laborious and time-consuming (as compared to manual audits). They have seen a net positive impact and many brands have started attractive incentive programs for merchandisers to improve performance and be an extended arm of the retail operations.
