How CA Priyanka Rushikesh Jaju is Redefining Financial Leadership with an All-Women Chartered Accountancy Firm

Quick Insights

• Founder: CA Priyanka Rushikesh Jaju

• Company: Jaju Momaya and Associates

• Established: 2018

• Location: Chhatrapati Sambhajinagar, India

• Industry: Financial Services | Chartered Accountancy

• Specialization: Project Finance, Taxation, Audit, Company Law & Subsidy Advisory

• Mission: Helping businesses achieve sustainable growth through integrated financial solutions, strategic project financing, and professional advisory services.

• Known For: Building one of India's women-led Chartered Accountancy firms with five women partners and a workforce comprising more than 95% women. 

Success in finance is often measured by numbers.

For CA Priyanka Rushikesh Jaju, however, success is measured by something much bigger—the confidence businesses gain when they receive the right financial guidance and the opportunities created when women lead with excellence.

As the founder of Jaju Momaya and Associates, Priyanka has built a firm that combines technical expertise with a progressive vision for leadership. In a profession traditionally dominated by men, she has demonstrated that competence, integrity, and consistent performance speak louder than stereotypes.

Today, her firm is not only helping businesses secure funding and navigate financial complexities but is also creating meaningful leadership opportunities for women in the accounting profession.

Building a Complete Financial Advisory Partner

Established in 2018, Jaju Momaya and Associates is a full-service Chartered Accountancy firm offering comprehensive financial solutions for businesses across industries.

The firm's expertise includes:

• Project Financing

• Taxation

• Audit & Assurance

• Company Law Compliance

• Subsidy Advisory

• Financial Feasibility Studies

• Funding Structuring

• Business Financial Consulting

Rather than offering isolated financial services, the firm provides integrated solutions under one roof, enabling businesses to move seamlessly from planning and funding to compliance and long-term financial management.

This holistic approach has helped clients make informed financial decisions while accelerating business growth through structured advisory services.

Building More Than a Chartered Accountancy Firm

Priyanka's vision extended beyond establishing another successful CA practice.

She wanted to create an organisation where women could lead, excel, and build meaningful careers within one of India's most demanding professional sectors.

Today, Jaju Momaya and Associates is led by five women partners, operates offices in Chhatrapati Sambhajinagar, Mumbai, and Pune, and has a workforce comprising more than 95% women.

This remarkable achievement demonstrates that leadership diversity is not merely an aspiration—it is a practical business model that delivers excellence while empowering

talented professionals.

By creating opportunities for women to thrive in finance, Priyanka is helping reshape perceptions within the profession itself.

Delivering Practical Financial Solutions

What distinguishes Jaju Momaya and Associates is its commitment to solving business challenges through practical financial expertise.

The firm's competitive advantage lies in combining:

• Project finance expertise

• Tax planning

• Audit excellence

• Subsidy advisory

• Financial compliance

• Strong lender relationships

• End-to-end execution support

Businesses choose the firm because they receive more than technical advice—they gain strategic financial partners who understand funding requirements, regulatory compliance, and long-term business sustainability.

From helping entrepreneurs secure project financing to guiding businesses through complex compliance requirements, the firm focuses on delivering solutions that generate measurable outcomes.

Breaking Barriers with Professional Excellence

Building credibility in the Chartered Accountancy profession was not without challenges.

In the early years, Priyanka frequently encountered skepticism about women leading projects involving finance, audits, and large-scale funding advisory.

Rather than allowing these perceptions to define her journey, she responded through consistent quality, technical accuracy, and timely execution.

Another significant challenge was building trust within industries traditionally dominated by men while simultaneously developing an all-women professional team.

Through continuous mentoring, structured training, and an unwavering commitment to professional excellence, she transformed these challenges into strengths.

Today, her firm's reputation is built not on assumptions but on results, reliability, and client confidence.

Leadership Through Empowerment

Priyanka believes that strong organisations are built by developing strong people.

Her leadership philosophy centers on:

• Professional excellence

• Continuous learning

• Mentorship

• Collaboration

• Integrity

• Women's empowerment

By creating an environment where women professionals are encouraged to grow into leadership roles, she is building a workplace culture that values both performance and inclusion.

For Priyanka, success is not measured solely by business growth but also by the opportunities created for others to succeed.

Creating Long-Term Business Value

As businesses face increasingly complex financial regulations and funding requirements, trusted financial advisors have become more valuable than ever.

Jaju Momaya and Associates continues to support entrepreneurs, SMEs, and growing enterprises by providing structured financial guidance that enables informed decision-making and sustainable expansion.

The firm's integrated advisory model helps clients move beyond compliance to achieve stronger financial planning, better funding strategies, and long-term business resilience.

This commitment to practical, client-focused solutions remains at the heart of its continued success.

Advice for Women Entrepreneurs

Reflecting on her entrepreneurial journey, Priyanka offers thoughtful advice to women building their own ventures:

"Believe in your ability to balance both career and personal responsibilities with confidence. Build strong financial awareness because financial knowledge creates independence and better decision-making. Continue learning, collaborate with others, and actively support fellow women entrepreneurs. When women grow together, they create stronger businesses, stronger communities, and a more inclusive future." 

Her words serve as a reminder that financial literacy, confidence, and collaboration are powerful foundations for entrepreneurial success.

Why CA Priyanka Rushikesh Jaju Stands Out

CA Priyanka Rushikesh Jaju is proving that professional excellence and inclusive leadership can go hand in hand.

Through Jaju Momaya and Associates, she has built more than a successful Chartered Accountancy firm—she has created a platform where businesses receive comprehensive financial guidance while women professionals are empowered to lead, innovate, and excel.

Her journey reflects the power of resilience, expertise, and purpose-driven leadership in transforming both businesses and the profession itself.