Hidden in Spain – Winner of the Great Companies Global Business Award 2025
- Great Companies
- Nov 18, 2025
- 3 min read
Introduction
Winner of the Great Companies Global Business Award 2025 in the Tailor-Made Travel Excellence category, Hidden in Spain redefines the art of travel through its deeply personalized and authentic approach to exploring Spain.
Founded in 2014 by Luis Fernandez de Vega Chavarri, this boutique tour company is based in the lush northern region of Asturias and offers travelers more than just itineraries — it offers experiences curated with heart, heritage, and local insight.
Every journey is a handcrafted masterpiece designed to help guests uncover Spain’s hidden treasures — from vibrant coastal cities and historic villages to the country’s rich culinary, cultural, and natural landscapes.
Company Overview
Business Name: Hidden in Spain
Founder: Luis Fernandez de Vega Chavarri
Location: Gijón, Asturias, Spain
Award Category / Industry: Tailor-Made Travel Excellence
Website: www.hiddeninspain.com
Social Media: LinkedIn – Hidden in Spain
What Makes Hidden in Spain Stand Out
Hidden in Spain was built around one philosophy: no two travelers are the same, so no two trips should be either.
From the first conversation to the final farewell, every tour is designed to reflect the traveler’s unique passions — whether that’s gastronomy, history, architecture, adventure, or relaxation. The company’s concierge-style service ensures every detail is covered, creating a seamless, stress-free experience infused with local authenticity.
Key Highlights:
100% customizable private tours across all regions of Spain.
Access to “hidden gems” far from typical tourist routes.
24/7 personal assistance during each trip.
Expertise in accessible travel, including customized options for travelers with disabilities.
Complete travel management — flights, hotels, transportation, local experiences, and cultural immersion.
Hidden in Spain doesn’t just organize travel — it crafts memories that last a lifetime.
Giving Back & Creating Impact
Behind the scenic routes and bespoke experiences, Hidden in Spain carries a human mission — to support people, communities, and employees alike.
The company promotes local sustainability and regional tourism, working closely with small businesses, guides, and family-run accommodations to ensure that the benefits of travel flow directly into the local economy.
Internally, Hidden in Spain focuses on employee well-being, growth, and continuous training, creating a team that embodies the same warmth and care that clients experience on every journey.
Why Hidden in Spain Won the Great Companies Global Business Award 2025
Hidden in Spain has elevated the travel experience into a form of storytelling — blending luxury with authenticity, and convenience with culture.
Its commitment to personalization, attention to detail, and heartfelt service set new standards in boutique travel. By helping guests discover Spain’s hidden side through local eyes, Hidden in Spain delivers something few companies can offer — a genuine connection between traveler and place.
This dedication to excellence, coupled with unwavering customer satisfaction, makes Hidden in Spain a deserving winner in the Tailor-Made Travel Excellence category.
Founder’s Vision
“Our goal has always been simple — to help travelers experience Spain as we do: authentically, joyfully, and without barriers.Every client becomes part of our story, and we take pride in crafting journeys that feel personal, meaningful, and unforgettable.”— Luis Fernandez de Vega Chavarri, Founder of Hidden in Spain
The Future of Hidden in Spain
As global travelers continue to seek meaningful, personalized experiences, Hidden in Spain is poised to expand its offerings beyond traditional tourism — incorporating wellness retreats, cultural residencies, and sustainable rural escapes.
With technology enhancing its concierge services and local networks growing stronger, the company is on track to become one of Europe’s most trusted boutique travel brands.
The journey ahead promises the same blend of authentic discovery and impeccable service that has defined Hidden in Spain from the start.
Official Recognition
Great Companies proudly recognizes Hidden in Spain as a Winner of the Great Companies Global Business Award 2025 for *outstanding innovation and service in the field of Tailor-Made Travel Excellence.
