Heather Herr: Winner of the 2025 Great Companies International Women Entrepreneur Award
- Great Companies
- May 15
- 3 min read
Name: Heather Herr
Business Name: Private Real Estate collection
Location: Cincinnati , USA
Category: Residential Real Estate
Website: www.private-re.com
Social Media: https://www.linkedin.com/in/heatherherr/
Company Detail:
Private Real Estate Collection is a premier boutique real estate firm founded by Heather Herr, a seasoned leader with over 20 years of expertise in real estate sales, construction, development, and management. Serving Ohio, Kentucky, and Florida, PREC is dedicated to delivering a seamless and sophisticated real estate experience, whether for buyers, sellers, or investors.
It specializes in luxury homes, new construction, relocations, and investment properties, providing clients with tailored solutions that align with their specific needs. The personalized approach, combined with cutting-edge marketing strategies and deep market expertise, ensures that every client receives exceptional service and results.
At PREC, real estate is viewed as more than transactions—it’s about building relationships and creating long-term value. This boutique firm offers the personalized attention of a niche agency with the resources and expertise of a national powerhouse, making it the trusted choice for discerning buyers, sellers, and investors.
Unique Selling Proposition or Competitive Advantage:
They don’t just sell homes—they curate exceptional real estate experiences. Their reputation is built on trust, expertise, and results, making them the preferred choice for those who demand excellence in real estate.
Boutique Experience with National Reach
Unlike traditional real estate firms, Private Real Estate Collection (PREC) blends the personalized service of a boutique agency with the resources and expertise of a national powerhouse. Clients receive high-touch, customized guidance while benefiting from industry-leading tools, strategies, and an expansive network.
Expertise Across Luxury, New Construction, and Investment Properties
The team consists of seasoned experts in luxury homes, new construction, relocations, and investment properties—offering a depth of knowledge that most agencies simply can’t match. Whether navigating complex transactions or sourcing exclusive off-market opportunities, they provide unparalleled insight and execution.
Strategic, Data-Driven Marketing & Negotiation
They leverage cutting-edge marketing, analytics, and negotiation strategies to maximize value for their clients. From high-end property staging to digital and social media campaigns that attract serious buyers, their approach ensures properties stand out in competitive markets.
Relationship-Focused, Not Transactional
At PREC, real estate isn’t just about transactions—it’s about long-term relationships and trust. The team takes the time to truly understand clients' goals and provide tailored solutions that extend beyond a single sale or purchase. This client-first approach fosters loyalty and repeat business, making them the go-to firm for discerning buyers, sellers, and investors.
Led by Visionary Leadership
Founded by Heather Herr, a real estate leader with over 20 years of experience in sales, construction, development, and management, PREC operates with a visionary approach that continuously adapts to market trends and client needs. Her leadership has positioned PREC as a market innovator and trusted resource for high-net-worth individuals and serious investors.
Challenges Faced During the Journey:
Expanding Private Real Estate Collection (PREC) into new markets, particularly Florida, while not being full-time residents presented unique challenges. Building trust, establishing a strong local presence, and developing a network in a competitive, high-end market required strategic planning and adaptability.
One key challenge was navigating market differences—understanding Florida’s real estate dynamics, luxury buyer expectations, and regulatory nuances compared to their established success in Ohio and Kentucky. To overcome this, they invested in fine-tuning the team, ensuring partnerships with local experts and leveraging technology to stay connected and responsive.
Additionally, building brand recognition in a region saturated with national and boutique firms required innovative marketing and relationship-driven engagement. The focus was on hyper-personalized service, exclusive property marketing, and a concierge approach that differentiates them from competitors.
Advice for Women Entrepreneurs:
Own Your Worth, Take Up Space, and Adapt Accordingly.
Too often, women undervalue themselves—whether in negotiations, leadership, or their entrepreneurial journeys. Stop waiting for permission. Stop underpricing expertise. The world doesn’t reward hesitation; it rewards confidence, conviction, and execution.
Build a network, not just a business. Surround yourself with mentors, power players, and people who challenge you to level up. Success isn’t just about what one knows, but who’s willing to say their name in a room full of opportunities.
And most importantly—trust yourself. There’s no need to fit into someone else’s mold of what success looks like. Create your own lane, make noise, and claim it.
