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  • Great Companies

Health Wheels Pvt Ltd (Dial4242), Winner Of The Great Companies Global Business Award- 2022

Business Name: Health Wheels Pvt Ltd (Dial4242)

Name: Nilesh Mahambre

Location: Mumbai, India

Establishment (Year): 2016

Category / Industry: Healthcare & Wellness

Sub Category / Sub Industry: Healthcare Services

Number of employees: 11-50 employees

Website URL:

Company Detail:

Health Wheels are a technology-driven start-up in medical emergency services. They are doing Ambulance aggregation. They have built the Dial4242 platform, which is hosted on the AWS cloud. They have more than 10000+ ambulances on their network spread across 500+ cities in India and expanding. They have a B2B2C model of operation and they have in excess of 3,000,000 corporate and retail members utilizing the DIAL4242 platform for their Ambulance requirements. They have created a separate ATC platform (Ambulance Technology Call Centre) for their hospital partners where they provide Ambulance as a Service.

The solutions to Customer problems:


Currently following problems that are faced while utilizing an ambulance service are:

a) People do not have easy and hassle-free access to Ambulances.

b) Ambulances do not reach on time at patient locations which in extreme cases costs lives.

c) The Ambulances fares are not standard and people pay much more extra depending on the urgency of the situation.

d) People are not able to track the Ambulance journey progress.

e) There is no dependable brand providing ambulance service across the country.


They have created the DIAL4242 technology platform to address issues. Their aggregation platform will be able to locate the available ambulance near your location. They ensure that Ambulance will be able to reach within 30 minutes at the pickup location. Users will be able to track the progress of the ambulance on their platform. Their platform will provide the rates once you enter pick up and destination address, so you are not at mercy of the Ambulance owner. When you use their platform, you do not need to worry about ambulance contact numbers at any location in India.

Unique Value Proposition:

.Their value proposition is peace of mind when it comes to the availability of quality time medical transportation at a reasonable price from a market-established brand. They have the following USPs :

1) Technology platform to avail the transportation service.

2) Presence in 500+ cities across India.

3) Single toll-free number to call from anywhere in India.

4) Process-driven approach.

5) More than 3 million members on our platform.

6) 10000+ ambulances on our platform.

Target Market:

Their target customers will be people who potentially will need ambulance services. These people can come as retail customers or they could be employees and dependents of the employees of a corporation or they could be people who have taken different types of insurance policies. The potential size of the market is 50 crores members. Their target customer profile

a) Corporates for employees

b) Insurance companies for policyholders

c) Hospitals for patients

d) Event management companies

e) HealthCare service providers for patients

f) Residential societies

g) Schools/Colleges/Universities for staff and students

Company’s Internal Objectives related to innovation, customer service, and operational excellence:

  • Most innovative products/services

  • Investing in Great customer service

  • Improve customer retention

A customer’s review:

  • Reliable products/services,

  • Most innovative products/services

Benefits to Employees:

  • Positive Work Environment,

  • Working for the social cause and saving lives at times

Community / Society Service:

Currently getting an ambulance on time is a major issue. It has been observed that ambulance operators charge the patient on an Ad hoc basis, the more urgent the need higher the charges. Their platform will ensure that everyone will have access to the Ambulance service at any time of the day/night. They will provide the nearest available ambulance in the shortest possible time at minimum costs. This will help all the patients to get medical help as soon as possible, saving lives in certain cases. During the pandemic time, they established DIAL4242 as a dependable brand for medical transportation. Even Mumbai police have diverted most of the queries reaching them related to medical transportation to DIAL4242. They raised funds using crowdfunding platforms during the pandemic period and used those funds to heavily subsidize the ambulance charges for the needy section of society. Every month they spend certain funds subsidizing ambulance trips for the economically weaker section of society.



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