Geeta Singh- Founder & Director of The Yellow Coin Communication Pvt. Ltd.
Great Companies: Please tell me something about the business and how did you come up with such an idea? Geeta Singh: TYC Communication is a Brand Consulting Company incorporated in the year 2012 and deals in both national and international clientele. With head office based in New Delhi, we aim to create authentic stories to transform them into customers and brand champions. Being from the Journalism Background, I was always very keen on insight-driven ideas and brand articulation to inspire action and connection between people. This passion got me to drive all my impulse together and launch TYC Communication. Great Companies: What are the various services and products provided by your company? Geeta Singh:Our area of expertise includes Public Relations, Digital Marketing, Translation, and Content Marketing. By creating an invaluable strategy, the positive reception of the brand, we boost your brand’s awareness, influence public perception, fortify your reputation, and reinforce your credibility. Great Companies: Why should one choose you over others in this field? Geeta Singh: The fusion of creativity, intelligence, transparency, authenticity, and measurability is what proves us as a fully integrated communications agency. Our strategic media experts from varied professional backgrounds ensure to combine the left and the right brain to create impactful strategies for the brand.
Great Companies: What are the struggles and challenges you face? Geeta Singh: Even though the potential rewards are great, but the challenges are never ending. As a young entrepreneur building a business and creating the right image is fundamental. However, with the modern men monopoly, or people not taking you seriously and the criticism often leaves you in self doubt. But I believe it’s everywhere in every field. All that matters is the determination to resolve and move ahead. Great Companies: What do you think are the few main things which are most important for a successful business? Geeta Singh: A practical approach, Quick Smart Decisions, and the Risk taking appetite.