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  • Writer's pictureGreat Companies

G.S.Kumar, Personal Branding Coach and Career Consultant


Great Companies: How did you get your idea or concept for the business?

GS KUMAR: Since I started using in 2007, I felt LinkedIn Lead Generation is a business concept that utilizes the professional networking platform LinkedIn to generate leads for job seekers and startups.


The idea is to leverage the vast network of professionals on the platform to connect job seekers with potential employers, and startups with potential investors, customers, and partners.


I understand that many professionals are unaware of this huge networking platform and under utilizing this platform to apply for jobs are just create a LinkedIn profile and leave as it is.


LinkedIn can bring results by a variety of strategies, such as building a strong personal brand, networking with key decision-makers in your industry, and using LinkedIn's advanced search and targeting capabilities to find the right people. By providing valuable content, engaging with potential leads, and building relationships.


So I started my LinkedIn Lead Generation Training and Sales hacks Optimization that can help job seekers and startups increase their visibility and grow their businesses.



Great Companies: What are the various services provided by your company

GS KUMAR:

I help

✅ Getting High ticket clients through LinkedIn Rebranding & Sales Hacks Training for Start-ups / MSME / Coach / Enterprises

✅ Mid Career & Senior Leadership Working professionals to get 5X Job Interviews without applying ONLINE Job ads.

✅ Give Clarity for people who need advice in Career Break / Career Shift / Career Choice

✅ Executive Resume Rebranding as per current Job market


List of Problems I solve and Give solutions:

★ Not Happy with Job

★ Not getting quality Interviews

★ Career Confusion

★ Career Break / Career Shift

★ Job Promotion issues

★ Resume Rework and Branding

★ Personal Branding in LinkedIn

★ Lead Generation to Sales Team through LinkedIn

★ Placement Training to Colleges and Training Institutes


Startups and Business owners


Implementing LinkedIn SEO will lead to 2-10X Your Sales in 2023 & exponentially improve all your Sales & Marketing KPIs:

1. Generate 20 - 100 high quality, pre-qualified Leads per Months

2. Receive 1,000,000 to 10,000,000 Views on your LinkedIn content per year.

3. Build a LinkedIn Network of 10,000 - 30,000 ideal prospects (your entire market) in 1 year.

4. 10-20X both your Inbound & Outbound Leads.

5. Improve your Conversion Rates up to 80%.

6. Reduce your Average Sales Cycle by 50%.



Great Companies: What makes your company different from hundreds of other similar service providers?

GS KUMAR:

Proven track record of helping 7,000+ Clients : I have a proven track record of generating high-quality leads for my clients, resulting in increased sales and revenue.


Tailored approach: I take a tailored approach to Creating Infographic CV, LinkedIn lead generation, working closely with my clients to understand their unique needs and goals.


Comprehensive services: I offer a comprehensive range of services, including LinkedIn lead generation for start-ups , job search consulting, and generating Interviews from Hidden Job Market


Strong network: I have a strong network of BNI , MNC HR Professionals , Start-ups , Manpower Agency connections that I can tap into to help my clients reach their goals.


Results-focused: My ultimate goal is to help my clients achieve success, and I am always focused on delivering measurable results within 30 days


Great Companies: What were the struggles and challenges you faced and how did you overcome them?

GS KUMAR:

Limited client base: Job search consulting and LinkedIn lead generation are niche services, and it is challenging to build a large client base.


Low awareness: Many people are aware of the benefits of these services, which can make it difficult to attract new clients.


Demonstrating effectiveness: Some clients were skeptical of the effectiveness of these services and required a lot of evidence before committing to working with me.


Keeping up with industry changes: Job search consulting and LinkedIn lead generation are constantly evolving fields, so I need to keep updating myself with the latest trends, tools, and strategies to stay competitive in the market.


Difficulty in identifying the right target audience: Identifying the right target audience for LinkedIn lead generation was challenging, and having a good understanding of client's client's business and target market is required.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for your company?

GS KUMAR:


My next 5 years will be as below :


Year 1: Establishing the business Brand - The first year will be focused on creating a strong online presence. I will also work on building a Brand for myself by reaching out to PR Agencies and Podcasts.


Year 2: Expanding services and increasing revenue - In the second year, I will focus on expanding my services to include Business Talkshow with start-up founders , job search consulting for CXOs , and other related services. I will also work on increasing revenue by building a team of consultants and outsourcing some tasks to keep up with the demand.


Year 3: Developing a strong network - By the third year, I will have a strong client base and a team of consultants. I will focus on developing a strong network of industry experts and thought leaders to help me generate high-quality leads.


Year 4: Building a reputation as an expert - By the fourth year, I will have a solid reputation as a LinkedIn lead generation expert, and I will focus on building my brand and establishing myself as a thought leader in the industry.


Year 5: Growing the business - In the final year of the plan, I will focus on growing the business by expanding into new markets, developing new products and services, and increasing my team size to meet the demand. I will also invest in marketing and advertising to reach a wider audience and to get the message out about the benefits of LinkedIn lead generation.


Overall, my 5-year plan is to establish my business as a reputable and respected LinkedIn lead generation and job search consulting agency, providing comprehensive services to clients, and expanding my reach to new markets by building a strong network and reputation as an expert in the industry.


Great Companies: If you had one piece of advice to someone just starting out, what would it be?

GS KUMAR:

My one piece of advice to someone just starting out as a startup would be to create a Buyer Persona after creating a product or service here is the step by step approach


Gather data: Start by gathering data about your current and potential customers. This can include information from customer surveys, interviews, and sales data.


Analyze the data: Once you have collected the data, analyze it to identify patterns and common characteristics among your customers. Look for demographic information, such as age, gender, and income, as well as information about their interests, needs, and pain points.


Create a profile: Using the information you've gathered, create a detailed profile of your ideal customer. This should include information such as their name, age, occupation, income, and location, as well as their goals, values, and pain points.


Add a name and picture: Give your persona a name and picture to make it more relatable and easier to refer to.


Test and refine: After creating your buyer persona, test it by showing it to your sales, marketing, and customer service teams and ask them if it reflects the customers they interact with. Based on the feedback, refine your persona to make it more accurate.


Use it: Once you have created your buyer persona, use it as a guide in all your marketing and sales efforts. Use the persona to create targeted content, develop products and services, and create targeted campaigns to reach your ideal customers.


It's important to keep in mind that buyer personas are not a one-time exercise, and they should be regularly reviewed and updated as your business and customers change.

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