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  • Great Companies

FinMeUp, Winner Of The Great Companies Global Business Award- 2022

Business Name: FinMeUp

Name: Higgo van Biljon

Location: Somerset West, South Africa

Category / Industry: Education and E-Learning

Sub Category / Sub Industry: Education Technology

Number of employees: 1-10 employees

Website URL:

Company Detail:

FinMeUp is a financial education and information platform, that connects vetted industry experts (mentors) to app users in the form of daily short pieces of content. FinMeUp's vision is to facilitate financial freedom in Africa and beyond, by taking users from education to execution.

The solutions to Customer problems:


1. Content overload 2. Lack of community in financial services 3. Incorrect methods of education (long format)


1. Curated content from vetted experts

2. Vetted partnerships for financial execution

3. Short pieces of content that are easy to digest.

4. Community-focused platform. (Example: Online mentorship programs with the community)

Unique Value Proposition:

1. Mentor/Industry expert network and ecosystem

2. Seamless partnership integrations

3. Community and brand strength

4. Legal licenses to expand products and partnerships

Target Market:

People aged between 18 and 34, who are in the early stages of investing, with a willingness to take control of their finances through education.

Company’s Internal Objectives related to innovation, customer service, and operational excellence:

  • Most innovative products/services

  • Investing in Great customer service,

  • Improving customer retention.

A customer’s review:

  • Understands customer’s needs

Benefits to Employees:

  • Positive Work Environment

  • Effective Communication

  • A Fair Salary,

  • Job Security

  • Freedom in the Workplace

  • Work-Life Balance

  • Growth Career Opportunities

Community / Society Service:

.They provide:

  • Free financial mentorship programs

  • Community events

  • Free content sharing.



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