Business Name: FinMeUp
Name: Higgo van Biljon
Location: Somerset West, South Africa
Category / Industry: Education and E-Learning
Sub Category / Sub Industry: Education Technology
Number of employees: 1-10 employees
Website URL: finmeup.co.za
LinkedIn URL: https://www.linkedin.com/company/finmeup/
Company Detail:
FinMeUp is a financial education and information platform, that connects vetted industry experts (mentors) to app users in the form of daily short pieces of content. FinMeUp's vision is to facilitate financial freedom in Africa and beyond, by taking users from education to execution.
The solutions to Customer problems:
Problems-
1. Content overload 2. Lack of community in financial services 3. Incorrect methods of education (long format)
Solution-
1. Curated content from vetted experts
2. Vetted partnerships for financial execution
3. Short pieces of content that are easy to digest.
4. Community-focused platform. (Example: Online mentorship programs with the community)
Unique Value Proposition:
1. Mentor/Industry expert network and ecosystem
2. Seamless partnership integrations
3. Community and brand strength
4. Legal licenses to expand products and partnerships
Target Market:
People aged between 18 and 34, who are in the early stages of investing, with a willingness to take control of their finances through education.
Company’s Internal Objectives related to innovation, customer service, and operational excellence:
Most innovative products/services
Investing in Great customer service,
Improving customer retention.
A customer’s review:
Understands customer’s needs
Benefits to Employees:
Positive Work Environment
Effective Communication
A Fair Salary,
Job Security
Freedom in the Workplace
Work-Life Balance
Growth Career Opportunities
Community / Society Service:
.They provide:
Free financial mentorship programs
Community events
Free content sharing.
