Great Companies: How did you get your idea or concept for the business?
Fenil Kanhaiyalal Purohit: I practiced yoga from childhood but was inconsistent with it. I was a distressed person before. Life kept on throwing hard things upon me and I wasn't able to deal with it. One day, My father forced me into practicing yoga. I practiced it for few months and it became a turning point of my life. There was a realisation that I actually became more practical, resilient and patient. Whatever life threw at me I looked it as a opportunity to grow myself. This experience made me realise who am I. My ability to focus on one thing changed dramatically. After my graduation in psychology, I thought I'll become a clinical psychologist. But, Again a dear friend of me made me realise that do what you're best at. So, After my graduation in psychology, I completed four certification courses in yoga along with that I started teaching it. So, From then till now it's been two years since I'm teaching it. I never ever felt bored. I loved the experience clients are getting, how I am the reason for their health transformation. In business setting, Pulling someone down to push yourself up is the strategy. But here, I'm helping someone to improve their health and it feels amazing to earn money in such a ethical way. So, Doing something what you're good at and helping society in a way to achieve a better health made me pursue yoga as a business.
Great Companies: What are the various services provided by Yoga With Fenil?
Fenil Kanhaiyalal Purohit: Yoga with Fenil provides services like teaching Hatha Yoga, Ashtanga Vinyasa yoga, Power yoga, Vinyasa flow, restorative yoga, yoga therapy, personalized and group yoga sessions. It also coaches clients to maintain a proportionate height to body weight by educating them about the importance of fitness and motivating them to adopt the right eating habits. Here the proficiency lies in transformational mentorship, which mainly consists of helping clients at each stage of a healthy weight loss in a holistic way.
Expertise includes:-
1. Diet Planning
2. Healthy Weight Management
3. Women's Health Nutrition
4. Pediatrics Nutrition
5. Curing various lifestyle diseases such as:
Diabetes
Osteoarthritis
Thyroid
PCOD
Asthma
Hair Fall Problem
Cholesterol
High & Low BP
Great Companies: What makes Yoga With Fenil from hundreds of other similar service providers?
Fenil Kanhaiyalal Purohit: Yoga with Fenil is consistent with the scientific applications of yoga in a practical way. Fenil is a Asana, Prop and Alignment specialist. Nowadays, Yoga is practiced just like a excercise and for achieving flexibility to show off like a contortionist. But, No one is specialized in teaching yoga safely without injury. Yoga with Fenil has integrated some principles of Physiotherapy, Kinesiology, Biomechanics, Pathomechanics and Muscle engagement to practice yoga in a safer way to prevent injury. It teaches every asana from beginner to advanced level with essential props and modifications to prevent injury. Sequencing of asanas as per the individual's body type is a speciality provided by Yoga with Fenil. Along with that, It provides a holistic approach to weight loss and elimination of lifestyle disorders from the root cause of it with multiple life changing transformational experience of clients.
Great Companies: What were the struggles and challenges you faced and how did you overcome them?
Fenil Kanhaiyalal Purohit: Yoga with Fenil was founded by Fenil in 2020. At start, There was only one client for 1 year. Hardly there was any inflow of money. There was no profit at all. But, slowly and gradually after Covid-19, Clients kept on increasing when they realised the importance of their health and yoga. After 1 year, with mouth of mouth publicity and digital marketing slowly and gradually client's started increasing and decreasing at the same time. Very few people consistently practice yoga. Now, it's almost two years, Yoga with Fenil has a chain of more than 30+ clients scattered in individual and group yoga sessions conducted in online as well as offline mode. Clients are increasing day by day with the grace of God. It wasn't possible if there was no loss for 1 year.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Yoga With Fenil?
Fenil Kanhaiyalal Purohit: In the 5 years down the line, We have a purpose to reach and teach thousands and lakhs of people the correct way of practicing yoga without being injured and educate them about the significance of practicing yoga in their daily life. Also, We are on a mission to make each and every citizen of India and other citizens of the world obesity free and help people to eradicate lifestyle disorders like diabetes, blood pressure, arthritis, etc in a holistic way from the root cause of it.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Fenil Kanhaiyalal Purohit: Competition in yoga is increasing day by day. In every corner of the street there are yoga studios. Health and Wellness Industry is the future of India now. It has the power to make you financially stable and secure. But in the midst of competition, No one will pay you more if you're just a normal yoga instructor. Try to be unique and different than crores of Yoga Instructors in India if you want to earn a good amount of money in yoga. Update your knowledge and skills, Read books, Teach yoga along with the scientific methodology of modern science, Practice yoga daily, Combine yoga with other alternative medicines like Accupressure, Ayurveda and Naturopathy. If you want to create your own monopoly in Yoga and earn a good amount of money, Scratch your mind thousands of time, Do market analysis and do what crores of other yoga instructors aren't doing or teaching and focus on result - oriented principles then no one can stop you from getting what you want
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