Elena Santolini: Workplay Studio Pvt Ltd
Name: Elena Santolini
Business Name: Workplay Studio Pvt Ltd
Location: Bangalore, India
Establishment (Year): 2021
Category/Industry: Advertising & Marketing
Profession/ Specialty: Digital Marketing
Workplay is a gamification marketing start-up that is currently focusing on developing an innovative approach to social media marketing. The company is working on gamified social media marketing and is in the process of creating an automated gamification platform. This platform will enable small and medium-sized businesses to incorporate gamification into their marketing strategies in a cost-effective and time-efficient manner. Workplay goal is to make gamification accessible to businesses of all sizes and help them achieve their marketing goals with ease.
Unique Selling Proposition / Competitive Advantage:
Gamified social media marketing is an innovative technique that is not yet widely available in the market. Workplay is one of the first companies to focus on this approach and is currently developing a unique platform that is unlike any other in the market. While other gamification companies tend to work with a customization model, Workplay platform will offer a ready-to-use solution that businesses can easily implement into their marketing strategies.
Challenges Faced During the Journey:
At present, Workplay primary challenge is securing investment to complete the development of their unique gamification platform.
Advice For Women Entrepreneurs:
Women may feel discouraged by the fact that the world is still largely ruled by men, and that they may not receive the same level of trust and respect that men do. However, it is important for women to remember that they can achieve anything they set their minds to, with hard work and determination.