Eddie Avil, Founder at XROM
Great Companies: What's the story behind XROM the name of your company
Eddie Avil: The acronym for XR is Extended Reality which is an umbrella term for Virtual Reality,Augmented Reality & Mixed Reality, since we are a one stop shop solution for AR/VR/MR in the country, we wanted customers to identify us as a brand that they can trust, depend on.
The Intention was to call ourselves "XR-Home" but later locked on to XROM - Home of Extended Reality
Great Companies: How would you describe XROM
Eddie Avil: We are a One Stop Shop B2B2C solution for everything related to Virtual Reality,Augmented Reality & Mixed Reality. We provide AR/VR Hardware,Software, Consulting ,Development , Content Creation to Deployment requirements, all under a single roof.
Great Companies: How did you get your idea or concept for the business?
Eddie Avil: I have been vested in the media industry for 20+ yrs in 2015, was introduced to Virtual Reality by a client & their requirement was to capture luxury resorts from all over the world in 360 degree, stereoscopic virtual reality.
After finishing the job I realised the humongous potential of AR/VR/MR & the transformation it could bring to all business verticals, but sadly the industry being in its nascent stage wasn't sustainable at all.
So i started with the intention of making the XR Industry sustainable and over the years have built
ImmersionVR Fest - India’s 1st & largest AR/VR Film Festival & Conference held on the 1st/2nd of March at Nehru Centre-Mumbai
XROM- B2B2C Marketplace/News website
XROM-Podcast: India’s 1st Audio/Video Podcast for the AR/VR Industry
Great Companies: What are the various Services provided by XROM
Eddie Avil: We are an AR/VR focussed marketplace , we sell the latest AR/VR
headsets, VR Cameras, MoCap Suits on our website plus Rent out a few products. We provide consulting & XR Content Creation Services. XROM News & Podcast also acts as a voice for the XR leaders, Developers, Startups from India & around the world.
Great Companies: What makes XROM different from other similar services providers?
I strongly believe that a sustainable industry will lead to a thriving industry. what makes us unique is that we are not just building a business but a community by empowering all the stakeholders of India’s AR/VR Industry
Great Companies: What are the struggles and challenges you face?
Eddie Avil: Being an early mover brings more challenges than opportunities. from convincing people about the potential of AR/VR to finding the right talent for our company to funding support. As a team we have faced innumerable challenges but the jugadu nature that we Indians are known for and our resiliency has helped us tide through difficult times.
Instead of wishing & waiting...we are working on building an ecosystem by gathering the right folks from the govt, investors, marketeers & startup community that believes in the potential of XR and the impact it could have in India.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for XROM?
Eddie Avil: AR/VR is growing rapidly and we believe the next 5 yrs will be very crucial for immersive technologies, if it gets the right support from the Govt, Investors & industries. We could be seeing AR/VR being more widely adopted across education, healthcare, retail, training ,entertainment & the gaming industry.
We are a 5 yr old startup and are super excited for the next 5 yrs, Our vision is to be the most relevant AR/VR one stop shop solution in the country.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Eddie Avil: Collaborate,Collaborate,Collaborate