Name: Dr. Vidya Priya Rao
Business Name: Innovatus Marketers Touchpoint LLP
Location: Mumbai, India
Established (Year): 2014
Category/Industry: Advertising & Marketing
Profession/Speciality: Strategy, Innovation, and Design Consultancy
Social Media: LinkedIn
Company Details:
She helps companies design and execute strategies to launch, grow, and scale sustainably. With her, customers were able to think differently and face the challenges of change, disruption, and innovation, with the necessary adaptation. Managers were able to gain the know-how to anticipate the future, resolve consumer as well as workforce needs, and humanize the brand. They would also be able to spot, prioritize, and pursue opportunities; reimagine and revisit business models; and develop mindsets to transform people, products, processes, and businesses to create value.
Unique Selling Proposition/ Competitive Advantage:
The company specializes in using design thinking, service design, future thinking, circular design, agile, lean, and behavioural science, to guard against disruption and help customers realize their ambitious goals. The company addresses daily issues as well and also provides tangible strategic, tactical, and operational situations that drive sales and marketing.
Challenges Faced During the Journey:
In her job and life, she has had her fair share of roller coasters. Her bravery, clarity of purpose, discernment in knowing when to move on, and frankness in asking her network for assistance when necessary.
Advice For Women Entrepreneurs:
The advice given by Dr. Vidya is to lead by example and innovate to thrive every single day. Learn from your experience to make a better future, experiment, learn from your mistakes, and filter out all distractions.
