Name: Dr Shabnam Asthana
Business Name: Empowered Solutions
Location: Pune, India
Establishment (Year): 2005
Category/Industry: Advertising & Marketing
Profession/ Specialty: Media and Public Relations
Company details:
Consultancy and strategising
Unique selling proposition/ competitive advantage:
A 24x7 customer-centric approach and constant upgradation and innovation of services
Challenges faced during the journey:
Convincing clients of the importance of goodwill and networked PR, and paid PR, how we can project their brands and images favourably and with credibility. We were successful in putting our point of view across!
Advice for women entrepreneurs:
Yes, the power of your conviction is what will propel you forward. Be convinced that what you are doing is what you believe in!
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