1. How did you get your idea or concept for the business?
I am a Homoeopathy general practitioner, with a practice of 50 years and I remember in the late 1970s, patients used to come to me with their hair problems like excessive hair fall, premature hair greying, and dandruff. There were a lot of chemical-based products at that time for these problems but being a doctor I had my apprehensions to prescribe any medicated allopathy shampoo. One day, a patient came to me and asked “Dr. Bakshi, do you or any other company makes homoeopathy shampoo?” I said no, and then I got this idea that there is a need.
There’s a saying, “ Opportunity favours prepared minds” and I grabbed this need as an opportunity. I constantly started thinking and trying herbal formulations and eventually came up with sunny Arnica Shampoo. It was an instant hit in the first year of launch. Today Arnica Shampoo stands as a mass favorite because of its efficacy, results, and herbal orientation.
2. What are the various services provided by Bakson Drugs and Pharmaceuticals Pvt. Ltd
Bakson Group is a premier organization, of purely Indian origin, working towards promoting Homoeopathy amongst the masses and providing them with the full benefits of this promising science. Bakson conglomerate is successfully manning nine divisions under its umbrella. Bakson’s Homoeopathy, Bakson’s Supplement, Bakson’s Organics, Bakson’s Veterinary, Bakshon’s Homoeopathy Medical College, Bakson’s Multi-speciality hospital, Bakson’s Naturopathy, and Sunny Herbals. Each division ensures to provide quality over quantity.
3. What makes Bakson Drugs and Pharmaceuticals Pvt. Ltd different from hundreds of similar service providers?
There are a lot of similar service providers in India. Still, our quality, our research, our persistence, and the generational trust of our customers make us different and better from the others. Another reason why we are the No. 1 Homoeopathy manufacturer in India is that we are very strict when it comes to the quality of the product or the clinical trials. After the clinical results, we see the percentage of patients who benefitted from the product and years of observing and trials we launch a product. We make sure that our product actually works and that our patients are happy with the product and with their health.
4. What were the struggles and challenges you faced and how did you overcome them?
The basic problem we faced initially was the acceptance of a new company. Other companies provide huge discounts or offers. I remember, 40 years back there were only 2 rooms in our factory, and it was very difficult to match or beat the quality with existing providers. The most challenging thing was to build confidence in doctors. We provided them with free samples, built their confidence with the actual results, and little by little the company started to grow with the confidence of doctors and our patients. Now we have thousands of Homoeopaths with us who are using our products for forty years.
5. How do you plan to grow in the future? What do 5 years down the line look like for Bakson Drugs and Pharmaceuticals Pvt. Ltd?
In the coming 3-5 years it is my aim to bring homoepathy products to the masses. Homoeopathy medicine should be the first line of treatment and prevention in households.
Today our throat aid or tonsil aid should be a remedy kept for every single child for sore throat and pain. I want homoeopathy medicines on the counter and make homoeopathy a household name and we are working towards it. I see a very beautiful future for homoeopathic products with the newly implemented law where an allopathy pharmacist doesn’t need a homoeopathy license to sell ayurvedic or homoeopathic medicines.
6. If you had one piece of advice for someone just starting out, what would it be?
I always say this to my students, my children, or anyone for that matter, don’t run after instant success. Start from a smaller scale, make a good quality base first, and never compromise on the quality.
Another piece of advice I would like to give is that be honest with yourself and your practice. Your conscious should be clear, money is secondary, the quality you give to your customer, and the service you give is primary. Don’t be unethical in your manufacturing or business practice. Don’t claim unnecessary results, it not only defames your company, and your product but also defames science.