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Dr Chandramohan Asrani, Founder Chairman at Dr C H Asrani Associates


Great Companies: How did you get your idea or concept for the business?


Dr Chandramohan Asrani: When I obtained my Post Graduation in Family Medicine (a Govt.

of India qualification) in 1994, I realised that such extensive knowledge is suited for much

more than just family practice. I conceptualised and formed INCHES (then Indian Council of

Health Education and Health Services) to hold healthcare events and offer consulting to

industry – largely FMCG as most FMCG products are sold on platform of health – tooth

pastes, to shampoos to supplements to skin creams etc.


In 1995, we learnt that Insurance industry is going to privatised soon and we realised that

since a large percentage of decisions in insurance are based on medical insights – be it

underwriting or claims, overseas partners entering India would need to refine the processes to suit the Indian scenario. It was further realized that most of insurance professionals managing underwriting and claims are either non-medicos or non-practicing doctors. INCHES envisioned to fill this technical gap and today we have an extensive team of medicos (generalists, specialists and super specialists), legal and forensic professionals; a robust IT and analytic department and a team to handle motor third party claims. In 1996

InCHES became a Pvt Ltd Co.


The idea of using knowledge beside practice continued and one of my company launched 2 websites for ethical, relevant and optimum content for consumer education:

1. www.growingwell.com – comprehensive guide for growing children

2. www.justeves.com – menarche to menopause and beyond


These were Pro bono activities and still active disseminating information. We started content for pharma and FMCG industries. These websites have featured on CNN & BBC TV.. Another company of mine started offering Corporate Health services.


Great Companies: What are the various services provided by Dr C H Asrani Associates?


Dr Chandramohan Asrani:

  1. www.incheslabs.com - INCHES Healthcare Pvt Ltd – KPO for insurance industry.

  2. InCHES Labs Pvt Ltd – Tech and digital solutions for health and insurance industry.

  3. ww.lifecountz.com Lifecountz – corporate health services.

  4. www.indiandoctorsguide.com AM Doctors Guide Pvt Ltd – Continuing medical education of family practitioners.

  5. Dr C H Asrani Associates – consulting arm for healthcare industry, devices and equipment manufacturers.




Great Companies: What makes Dr C H Asrani Associates different from hundreds of other similar service providers?


Dr Chandramohan Asrani: The founder continues to practice medicine and thus getting

crucial updates in time and involved in conceptualising and creating solutions. We do not

work with SMEs. Over 45 years I have obtained multiple qualifications in field of forensic

medicine, medicolegal systems, Technology, blockchain and healthcare marketing from

premier institutions.


Great Companies: What were the struggles and challenges you faced and how did you overcome them?


Dr Chandramohan Asrani: Every service that I offered was never done before, so it was a

challenge to be accepted by the industry as they could not fathom that a practicing doctor

can help their business – whatever that was. My decades of grass root intelligence of

customer behaviour and physician attitudes helped fashion solutions – that delivered results

for clients – in health and insurance.


Today 25 years later there is wide acceptance so much so that I am in 3rd. stint as a Senior Health Insurance Consultant with World Bank having privilege of having helped NHA design a Fraud management solution.

 


Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Dr C H Asrani Associates?


Dr Chandramohan Asrani: 5 years from now I hope to have been merged with national/ international organisations and me continuing consulting with MNCs and my clinical practice.



Great Companies: If you had one piece of advice to someone just starting out, what would it be?


Dr Chandramohan Asrani: Perseverance, Perseverance and Perseverance.

Think out of the Box. Something never done before does not mean you can’t do it.




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