Business Name: DYT
Name: Ankit Agarwal and Hemant Dua
Location: Gurgaon, India
Establishment (Year): 2018
Category / Industry: Marketing and Advt
Sub Category / Sub Industry: Influencer Marketing & Content Creation
Number of employees: 11-50
Website URL: https://doyourthng.com
LinkedIn URL: https://www.linkedin.com/in/hemantdua/
Company Detail:
DYT assists the creator community through its platform (app and web) by providing tools that help democratize creative expression and entrepreneurship, empowering an independent class of creators to make a living off their passion. They assist independent creators in meeting brands and creating influencing and content campaigns for them on social media platforms. They provide end-to-end campaign management for brands, including analytics and insights.
The solutions to Customer problems:
Problem-
They help creators meet brands for their social media (influence and content creation) campaign needs. They help brands discover influencers/creators with 1000 followers to a million plus follower base on social media apps. These campaigns can be created at scale with 1000 plus creators simultaneously.
Solution-
They offer solutions to customers through our platform DYT (app based for creators and web-based for brands).
Unique Value Proposition:
The DYT platform. It provides end-to-end campaign services for creators and brands alike. The platform also allows for management campaigns at scale and provides complete transparency and data privacy.
Target Market:
Their customer is the creator who creates content as freelancers for brands for pure content usage or influencing purposes. On the flip side, their customer is also the brands that want content made for their campaigns by these creators
Company’s Internal Objectives related to innovation, customer service, and operational excellence:
Most innovative products/services
Invest a certain amount in innovation
Improve or focus research and development
Investing in Great customer service
Improve customer retention
A customer’s review:
Best value for the cost
Understands my needs
Benefits to Employees:
Positive Work Environment
A Fair Salary
Freedom in the Workplace
Work-Life Balance
Community / Society Service:
DYT empowers the creator community by providing tools that help democratize creative expression and entrepreneurship, thereby assisting an independent class of creators to make a living off their passion.
