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  • Great Companies

Cedreto Marketing Pvt Ltd/ Do your Thng, Winner of the Great Companies Global Business Award - 2022





Business Name: DYT

Name: Ankit Agarwal and Hemant Dua

Location: Gurgaon, India

Establishment (Year): 2018

Category / Industry: Marketing and Advt

Sub Category / Sub Industry: Influencer Marketing & Content Creation

Number of employees: 11-50



Company Detail:


DYT assists the creator community through its platform (app and web) by providing tools that help democratize creative expression and entrepreneurship, empowering an independent class of creators to make a living off their passion. They assist independent creators in meeting brands and creating influencing and content campaigns for them on social media platforms. They provide end-to-end campaign management for brands, including analytics and insights.



The solutions to Customer problems:

Problem-

They help creators meet brands for their social media (influence and content creation) campaign needs. They help brands discover influencers/creators with 1000 followers to a million plus follower base on social media apps. These campaigns can be created at scale with 1000 plus creators simultaneously.


Solution-

They offer solutions to customers through our platform DYT (app based for creators and web-based for brands).



Unique Value Proposition:

The DYT platform. It provides end-to-end campaign services for creators and brands alike. The platform also allows for management campaigns at scale and provides complete transparency and data privacy.


Target Market:

Their customer is the creator who creates content as freelancers for brands for pure content usage or influencing purposes. On the flip side, their customer is also the brands that want content made for their campaigns by these creators


Company’s Internal Objectives related to innovation, customer service, and operational excellence:

  • Most innovative products/services

  • Invest a certain amount in innovation

  • Improve or focus research and development

  • Investing in Great customer service

  • Improve customer retention


A customer’s review:

  • Best value for the cost

  • Understands my needs


Benefits to Employees:

  • Positive Work Environment

  • A Fair Salary

  • Freedom in the Workplace

  • Work-Life Balance


Community / Society Service:

DYT empowers the creator community by providing tools that help democratize creative expression and entrepreneurship, thereby assisting an independent class of creators to make a living off their passion.






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