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  • Writer's pictureGreat Companies

DigiPath Africa - Winner of the Great Companies Global Business Award - 2023

Business Name: DigiPath Africa

Name: Melanie Hapisu

Location: Nairobi

Establishment (Year): 2020

Category / Industry: 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

Sub Category / Sub Industry: Digital Marketing

Number of employees: 1-10 employees

LinkedIn URL: LinkedIn

Company Detail:

DigiPath Africa is a pioneering digital marketing agency based in Kenya, dedicated to assisting businesses in generating high-quality leads from their online advertising efforts. Their core services encompass sponsored advertising management and custom landing page development. They are on a mission to empower Kenyan businesses by optimizing their digital advertising strategies, driving targeted traffic to compelling landing pages, and ultimately boosting conversions and revenue.

Specialization Product/Services:

1. **Sponsored Advertising Management:** Their agency excels in the management of sponsored advertising campaigns across various platforms, including Google Ads, Facebook Ads, and more. They leverage data-driven strategies to target the right audience, optimize ad creatives, and manage budgets effectively, ensuring maximum ROI for their clients. 2. **Landing Page Development:** For businesses lacking effective websites or landing pages, they offer specialized landing page development services. Their expert team creates visually appealing, user-friendly landing pages optimized for conversion, providing a seamless journey for potential customers.

Unique Value Proposition:

USP: "DigiPath Africa stands out as the pioneering digital marketing agency in Kenya, uniquely positioned to assist businesses in generating high-quality leads through a combination of data-driven sponsored advertising management and custom landing page development. They prioritize excellence, innovation, partnership, and local impact, aiming to become the go-to agency for lead generation and digital marketing success in Kenya.

A customer’s review:

Best value for the cost, Reliable products/services, Best Service, Understands my needs

Community / Society Service:

Diversity and Inclusion: Promote diversity and inclusion within their organization and create an inclusive workplace culture that values differences.

Partnerships: Collaborate with nonprofit organizations, government agencies, or other businesses to address specific social or environmental challenges.

Mentorship and Education: Offer mentorship programs or educational opportunities to help individuals and organizations in need of guidance and skill development.

Ethical Marketing: Ensure that their marketing campaigns are truthful, ethical, and do not exploit sensitive social issues for commercial gain.



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