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Devanshi Saraogi, Founder & Creative Director at D RefleQtion

Great Companies: How did you get your idea or concept for the business?

Devanshi Saraogi: I started off with an art page on Instagram by the name D RefleQtion when I was just 16 years old. Art formed a huge part of my life as a kid. I often found myself fascinated with the digital world, be it social media or illustrations drawn on computers.

It was in August 2020, during covid, I realized that for many businesses it seems like a better idea to try your own hand at graphic design or use Canva or wait for revenue to start pouring in before contracting a professional instead of getting a hiring one for creating a consistent brand representation. I also noticed that for any business communication and relevancy are very important. I saw this as an opportunity, and decided to transform by then art page into a full time branding studio. I was only 19!

. Great Companies: What are the various services provided by D RefleQtion?

Devanshi Saraogi: We are a creative & consultancy studio based in Mumbai.

If you are a brand looking for social media marketing, website design, photography, branding, packaging design or anything that requires designing — D RefleQtion is the place to be.

We understand the key role that branding & social media plays in today’s day and age. Keeping this in mind, our services will ensure consistent yet constantly evolving creative pursuits to keep the audience engaged.

Great Companies: What makes D RefleQtion different from hundreds of other similar service providers?

Devanshi Saraogi: We don’t look at other service providers as our competitors, but as collaborators. Community over competition, always! At the core of our philosophies lie storytelling.

Every brand is a story in making, and we aim at designing experiences through the power of storytelling. Our studio’s name is a constant reminder for the same, to RefleQt a brand’s story and values to its audience.

Great Companies: What were the struggles and challenges you faced and how did you overcome them?

Devanshi Saraogi: As a 19 year old, the first thing I found myself struggling with was self-doubt. I was trying to navigate my way in this industry, often finding myself questioning if this is going to turn into something legitimate.

For the first 8-9 months, I had only 3-4 clients! I overcame this by educating myself on various subjects, understanding what the clients need, putting myself and D RefleQtion’s work out there for people to see, building my network - and it’s been great ever since!

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for D RefleQtion?

Devanshi Saraogi: I’ve always been a short-term goal person, because it helps me enjoy the process more. Talking about our 5 year goal, we have plans on expansion in terms of location and services. Collaboration with big brands is another.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Devanshi Saraogi: There’s a quote I came across when I was 12 years old and it has stuck by me ever since. It says - “At the end, you’ve got to be your own hero, because everyone’s busy trying to save themselves”.

When you're starting out, you may often find yourself alone, maybe your friend or family won’t support your idea or your business might not be generating any revenue - in times like this, having firm self-belief goes a long way!



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