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Designing Stories Through Space: How Purva VG is Redefining Human-Centered Interiors with D20 Elements

  • Writer: Great Companies
    Great Companies
  • May 8
  • 5 min read

Purva VG is the Co-Founder of D20 Elements Group, a Mumbai-based architecture and interior design studio known for combining global design precision with Indian craftsmanship to create deeply personalized, story-driven spaces. Founded in 2023, D20 Elements has quickly emerged as a multidisciplinary design firm specializing in luxury interiors, corporate spaces, retail environments, hospitality projects, and turnkey execution.



When Design Became More Than Aesthetic

For Purva VG, design was never just about creating beautiful spaces.

It was about storytelling.

Identity.

Emotion.

Functionality.


And creating environments that genuinely reflect the people who inhabit them.


That philosophy became the foundation of D20 Elements — a design studio built around one powerful belief:


Every client deserves a unique solve.

Rather than imposing a signature style onto projects, the company focuses on translating each client’s personality, brand, and aspirations into meaningful, functional, and emotionally resonant spaces.


The Beginning of D20 Elements

Founded in 2023 by Purva VG and Prachi Kante, D20 Elements was created as a

multidisciplinary architecture and interior design studio focused on weaving stories through

space.


The company blends:

  • architecture

  • luxury interiors

  • design engineering

  • visual merchandising

  • brand storytelling

  • project execution

  • multi-city deployment

into one integrated design ecosystem.


From luxury homes and corporate offices to clinics, hospitality spaces, and retail environments, D20 Elements approaches every project as an opportunity to create spaces that feel intentional, intuitive, and deeply personal.


A Journey Built Through Creativity and

Courage

Purva’s entrepreneurial journey reflects both creative conviction and personal courage.

Her passion for design began at the age of 15, eventually leading her into a professional career spanning more than 15 years across luxury retail, design agencies, production houses, and global corporations.


Over the years, she worked with internationally recognized organizations including:

  • Apple Inc.

  • The Valley Group UK

  • Prada

  • Luxottica

  • Motorola


These experiences exposed her to world-class standards in:

  • project management

  • design precision

  • retail experience design

  • operational execution

  • engineering rigor

  • client-centric problem-solving


Despite a successful corporate career, Purva felt increasingly drawn toward building something that reflected her own creative philosophy rather than simply executing within established systems.


That desire ultimately led to the creation of D20 Elements.


The Leap from Corporate Stability to

Entrepreneurship

One of the most defining moments in Purva’s journey was leaving the security of a prestigious corporate career at Apple to pursue entrepreneurship.

The decision was not easy.


Walking away from stability, financial predictability, and industry recognition meant stepping

into uncertainty, risk, and emotional vulnerability.


Many around her questioned the decision.


Some believed she was abandoning security for unpredictability.

But Purva trusted her vision.


That leap of faith eventually became the catalyst for building a company rooted in creativity,

craftsmanship, and deeply personalized design experiences.


Where Global Standards Meet Indian

Craftsmanship

One of D20 Elements’ strongest differentiators is its ability to combine international design

precision with the warmth and richness of Indian cultural craftsmanship.


The company’s philosophy is beautifully summarized in its positioning:

“Global Vision, Local Soul.”


This means every project balances:

  • global design thinking

  • engineering precision

  • brand-focused storytelling

  • local cultural resonance

  • handcrafted detail

  • functionality and emotional connection


Rather than creating spaces that feel generic or trend-driven, D20 Elements creates environments that feel timeless, personal, and deeply human.


Designing Beyond Interiors

D20 Elements operates as far more than a traditional design studio.


The company offers:

  • luxury interior design

  • architecture and engineering

  • turnkey project execution

  • visual merchandising

  • launch management

  • brand-focused installations

  • multi-city deployment solutions

  • retail and corporate spatial strategy


This end-to-end approach allows the firm to maintain consistency, quality control, and seamless execution across projects.


Its work spans:

  • corporate office interiors

  • luxury residences

  • clinics and healthcare spaces

  • hospitality environments

  • retail and B2C spaces

  • architectural renovations and extensions


Building Spaces Around Human Experience

At the heart of D20 Elements is a strong commitment to human-centered design.

Purva believes spaces should not simply impress visually — they should improve how people

live, work, feel, and interact.


This philosophy influences every aspect of the company’s process:

  • client listening

  • space planning

  • material selection

  • emotional flow

  • lighting

  • functionality

  • movement and usability


The company intentionally avoids imposing trends that compromise practicality or emotional

comfort. Instead, each design is developed as a living reflection of the client’s story and lifestyle.


Leadership Built Around Care and

Alignment

One of Purva’s most unique leadership philosophies is her emphasis on care-driven

collaboration.


She believes teams perform best when employees feel personally aligned with organizational

purpose rather than functioning as disconnected workers.


This culture of:

  • creativity

  • emotional ownership

  • collaboration

  • respect

  • growth

has helped D20 Elements create a deeply invested and highly motivated team ecosystem.


Her leadership style reflects the belief that when people grow personally, the company grows

collectively.


Bridging Corporate Precision with Ground-

Level Realities

Another major challenge in Purva’s entrepreneurial journey was transitioning from global

corporate environments into the realities of on-site local execution.


Managing labor teams, communicating technical concepts practically, and ensuring execution quality across real-world construction environments required a completely different leadership approach.


Instead of becoming frustrated by operational gaps, Purva invested heavily in:

  • workforce development

  • training

  • planning systems

  • safety awareness

  • emotional understanding

  • team empowerment

This decision strengthened both execution quality and team loyalty.


Learning the Power of Delegation

As the business expanded rapidly, Purva also faced the challenge many entrepreneurs encounter: trying to manage everything alone.


As project volumes increased, she realized sustainable growth required trust, delegation, and collaboration. Hiring financial and operational experts became a major turning point in her leadership journey.


That experience reshaped her understanding of leadership:

true growth comes not from doing everything personally, but from building the right ecosystem around a shared vision.


Creating Luxury Through Simplicity

One of D20 Elements’ core design philosophies is beautifully simple:


“Luxury isn’t loud. It’s intentional.”


The studio emphasizes:

  • quiet sophistication

  • functional elegance

  • timeless materials

  • subtle storytelling

  • thoughtful detailing

  • intuitive spaces


This restrained yet emotionally rich approach helps create environments that remain meaningful and relevant over time.


Key Highlights

  • Co-Founder of D20 Elements Group (2023)

  • Mumbai-based architecture and interior design studio

  • Over 15 years of global design and project leadership experience

  • Worked with Apple Inc., Prada, Luxottica, and The Valley Group UK

  • Expertise in luxury interiors, corporate spaces, retail environments, and turnkey

    execution

  • Strong focus on storytelling through space and human-centered design

  • Combines global standards with Indian craftsmanship and cultural identity


Advice to Women Entrepreneurs

Purva’s advice to women entrepreneurs is deeply empowering and practical.

She encourages women to first claim equality internally before expecting it externally.


According to her, confidence begins when women stop limiting themselves mentally and start

trusting their own judgment, capability, and leadership.


She also emphasizes the importance of honoring one’s physical and emotional well-being while building ambitious careers. Rather than ignoring personal needs, she believes women should proactively advocate for themselves, create support systems, and build resilience intentionally.


Her philosophy reflects a powerful truth:

women do not need permission to lead boldly.


Why Purva VG Stands Out

Purva VG has built more than a design company.

She has created a philosophy-driven studio where storytelling, functionality, craftsmanship,

emotional intelligence, and strategic execution come together to create deeply meaningful

environments.


Her ability to blend corporate precision with creative sensitivity positions her as one of the

emerging women leaders redefining modern Indian design and architecture.


Great design is not only about how a space looks.


It is about how it makes people feel, function, connect, and remember.

Purva VG’s journey demonstrates that when creativity is combined with courage, empathy, and execution excellence, spaces become more than structures — they become living stories.


Through D20 Elements, she continues shaping environments that do not simply occupy space, but truly belong to the people who live within them.


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