Deepak Toshniwal-CEO of Deesha Foods
Great Companies: Please tell me something about the business and how did you come up with such an idea?
Deepak Toshniwal: Rollicking Adventure Of Travel & Chocolates, Discovery of Joyful Indian Taste And The Mystery of Different Moods. It was in the fall of 2000 (it might be May). It’s hard to remember the exact date.
Well, I was on an official trip to Europe, heading Indian operation of a pharmaceutical giant then. I liked my job and loved traveling. And whenever I returned to India it was always with a bag full of chocolates. In fact, chocolates had been (most of the time) my staple diet while traveling overseas.
One night while having dinner and finishing it with a chocolate I asked my wife where can we have these chocolates in India. Why is there so much of difference in taste?
That’s when the lightning stroked my head. And my pharmaceutical R&D mind started to thunder. Ideas begin pouring.
I started traveling and researching for the best ingredients, process, and techniques.
Soon we ordered our first small packet of Cocoa from Africa, Ghana, considered amongst the best in the world.
The first scene of the storyI knew each ingredient is like a raw note orchestrated to create a soothing music.Harvesting, Choice of Ingredients, Texture, Size, Temperature, Art of mixing, Art of cooling, Art of grinding, filling, packaging and everything in between can affect the richness, smoothness, and taste.I was nervous. I crafted the first batch. And we tasted our first creation. My expression was sort of Okay. But my friends were in awe. “That’s taste’s so good so Indian”, they shouted. Our obsession to understand Indian taste better, attention to detail, meticulous craftsmanship, tasty innovation, and dogged persistence - kept our spirit high. Deesha Chocolates is an innovative and fast-growing chocolate company, offering a range of over 70 plus varieties of chocolates in India and various parts of the world.Starting its operation 2012, Deesha today is recognized as one of the most creative and innovative chocolate making companies as is evident by unique flavors, recopies, blends, products, and varieties of chocolates it has launched and been well-relished by its ever growing customers. Crafted using the best West African cocoa beans that passes our stringent quality standards and sourced in a sustainable way with guaranteed food safety - Deesha chocolate offers both superior quality and taste.
Flavorful, rich, melt-in-your-mouth tender comes from the carefully chosen ingredients and Deesha’s unique chocolate-crafting process and years of research and experience.
Deesha’s difference Indian Taste, Deesha takes proud in saying we are an India Chocolate company simply because we understand Indian taste better and the incredible India taste is so well taken care of in each of our products. Freshness, The original brightness, luster, texture, and taste can be savored only when the chocolate is freshly prepared. Unlike stored in shops, Deesha chocolates are freshly prepared using our just-in-time processes. Innovation. We have a dedicated R&D lab where our craftsmen work to manifest their imagination. And as results of this spirit, we have launched several innovative chocolates well-loved by our customers. In fact, you will never find some of the Deesha’s crafted chocolates anywhere else. Not just on the recopies we also relentlessly work on the processes – temperature, mixing, blending, cooling and more – that helps us create distinguished flavor, juiciness richness, and tenderness.
Great Companies: What are the various services and products provided by your company?
Deepak Toshniwal: Deesha choclates is into manufacturing of chocolates, we have more then 230+ variants and we deliver world- wide as per the requirements.
Great Companies: Why should one choose you over others in this field?
Deepak Toshniwal: We use world’s no. 1 Cocoa from Africa and Latin America, we have more 230+ innovations in chocolate industry, Our Quality and varieties is our USP. We give no of choice to the customers as per there choice and taste. We give customized packaging as desired by customers.
Great Companies: What are the struggles and challenges you face?
Deepak Toshniwal: India’s is like a Continent and every state is like an country, we need to innovate chocolates which is accepted by the entire country, Also getting skilled labors in the niche Industry is difficult. People are used to cheap quality caramel based, we need to educate everyone, which we are success full till now.
Great Companies: What do you think are the few main things which are most important for a successful business?
Deepak Toshniwal: Passion, and Traditional innovation is one of the major factor for success. of the Business. Next is quality, as long as one maintain quality, there is huge scope of success.