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  • Writer's pictureGreat Companies

Debajyoti Banerjee, Founder at Seven Boats Info-System Pvt. Ltd

Great Companies: How did you get your idea or concept for the business?

Debajyoti Banerjee: Let me start by thanking Great Companies for showing interest in publishing the story of my business venture on your website. It’s a great pleasure to communicate with the audience through your website.

I started my career in New Delhi and worked there for almost 6 years after my B.Tech in CSE & PGDM in Marketing. From my college days I had a wish to do something of my own but was not sure what that something is :) . I shifted base to Kolkata after that. During that time from 2005 to 2011, while I was handling roles in Sales, Marketing & Revenue Strategies in companies like Nuberg Engineering Ltd, Alstom, Tisco, Compare Infobase (Maps of India), & FusionCharts, I learnt a lot from the problems areas of their customer’s and professionals and addressed the gaps directly. I received appreciation from my seniors and from clients that motivated me to think again seriously to start something of my own. While doing so, Digital Marketing ( That time we call it internet marketing ) came to me naturally as a passion for generating revenue for businesses. I took that passion to the next level to start my own business, leaving my corporate career.

Great Companies: What are the various Services provided by Seven Boats Info-System Pvt. Ltd.

Debajyoti Banerjee: In Seven Boats Info-System Pvt Led, we provide full-stack and customized digital marketing and online advertising solutions, website consultation, 360-degree strategic digital marketing consultation & content services to businesses across various industry verticals. We also have a globally recognized education wing Seven Boats Academy, where we provide offline classroom based digital marketing training in Kolkata, online live instructor led , corporate workshop and recorded video walkthrough based Digital Marketing training across the globe.

Seven Boats in a nutshell offers tailor-made solutions in the fields of digital transformation, digital marketing, digital process automation, web analytics , consulting and training.

Great Companies: What makes Seven Boats Info-System Pvt. Ltd. different from hundreds of other similar service providers?

Debajyoti Banerjee: Digital Marketing industry is visibly growing. There are some big players who came even before us and now we’re seeing new companies coming in. This will happen with the growing demands. But we believe in our core uniqueness in approach and we know how challenging that is to stick to it. Instead of being worried, we would rather like to focus more on our progressive improvement and innovations.

Our trademarked approach of "AACRO model of digital marketing" is followed by many other agencies, institutes & digital marketers of the world. We are uniquely positioned to our work approach, transparency, educating our clients and working as a partner with them rather than just an agency in a " you win- we win" approach.

Great Companies: What are the struggles and challenges you face?

Debajyoti Banerjee: This is tough to tell you any one or two struggles and challenges. Every entrepreneur out there knows how the journey is. Everyday we have to face problems and challenges from clients to resources to finance to operations to even unforeseen areas. We try to find ways to overcome these to grow. At the end of the day one has to be a good problem solver to be successful in business ventures, keeping a calm mind & a positive attitude towards everything. Still I can say nurturing a great team is the most challenging task for a startup business. You’ll have to invest a lot of time and patience to create a reliable team who can run your business smoothly without you.

Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for Seven Boats Info-System Pvt. Ltd.?

Debajyoti Banerjee: We have expansion plan of opening branches / offices making Indian and foreign alliances, increasing numbers of our training associates / partners, starting up our rural digital camp, improving our service & training delivery to a new height with new innovations, technologies & strategies.

Our primary focus in next 5 years would be to get more satisfied customers, happy partners, students & team members. We want to create a strong eco system of skilled digital marketers and assist businesses in their digital transformation and thus generating more employment.

Great Companies: If you had one piece of advice to someone just starting out, what would it be?

Debajyoti Banerjee:

If there are takers of my philosophy, I will tell these to the starters

1. Every day is a new day

2. Stay Efficient & Relevant

3. Keep your customers happy

4. Take right decision at the right time

5. Don’t be just a dreamer. Dream big and execute bigger

6. Keep doing what excites you

7. Discard quickly what’s not working for you

8. Work on building a stable team

9. Keep expenses low

10. Have faith in yourself, your God and Karma.



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