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Crystal Vilkaitis : Winner of the 2024 Great Companies International Women Entrepreneur Award


Name: Crystal Vilkaitis

Business Name: Crystal Media

Location: Timnath, USA

Establishment (Year): 2012

Category: Advertising & Marketing - Digital Marketing

Profession/Specialty: Marketing

Social Media : LinkedIn

 

Crystal Vilkaitis is a globally acclaimed speaker, consistently hailed as the highlight of conferences with her engaging, relevant content that resonates deeply with audiences. In 2012, she founded Crystal Media, a progressive media company leading the charge in modern retail marketing. As a pioneer in social media since 2008, Crystal stands as an industry leader, transforming the digital marketing landscape for small businesses. Her innovative strategies have driven significant growth and sales for retailers, cementing her reputation as a trailblazer in the ever-evolving digital landscape. She’s the Host of the highly praised podcasts Rooted in Retail and sits on the Board of Directors for Heart on Main Street and Gift for Life.

Follow on Instagram at @crystalmediaco and @crystalvilkaitis.


Company Detail:

Crystal Media, a notable digital marketing company specializing in the retail industry, was founded in 2012 by Crystal Vilkaitis, a social media expert and retail veteran. Recognizing the potential of social media and marketing to propel retail businesses forward, Vilkaitis aimed to bridge the gap and empower retailers to leverage this powerful tool.


The company's team of experts boasts an impressive track record, having collaborated with thousands of companies to generate millions of dollars in additional revenue. This has been achieved through implementing successful social media campaigns, providing expert consulting services, and taking the reins of digital marketing management for their clients. Additionally, Crystal Media has empowered countless retailers through educational initiatives, demonstrating their commitment to equipping local businesses with the knowledge and strategies to leverage social media and digital marketing for impactful results.


With a genuine passion for supporting local businesses in driving traffic and achieving significant growth, Crystal Media stands as a trusted leader in the retail digital marketing landscape.


Unique Selling Proposition or Competitive Advantage:

Crystal Media's super niche approach, focusing on marketing for independent retailers, ensures that its content and services are highly relevant and beneficial to its audience.

 

Challenges Faced During the Journey:

Crystal Media encountered challenges when it shifted its marketing initiatives to align with industry trends rather than adhering to its original vision, resulting in a loss of voice and slowed-down results. Additionally, comparing itself to other businesses' successes posed a challenge. Overcoming these obstacles required Crystal Media to assert its unique identity and pursue larger opportunities.

 

Advice for Women Entrepreneurs:

Crystal Vilkaitis advises women entrepreneurs to be authentic, trust themselves, seek mentorship, understand their numbers, specialize in a niche, invest in self-development, and adopt a strategic approach to hiring and firing.




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