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  • Great Companies

Classic Care Assist Pvt Ltd (Elcare), Winner of the Great Companies Global Business Award - 2022

Business Name: Classic Care Assist Pvt Ltd (Elcare)

Name: Aashna Mutneja, Pankaj Bhai, Suresh Mutneja

Location: Mumbai, India

Establishment (Year): 2020

Category / Industry: Healthcare & Wellness

Sub Category / Sub Industry: Elder Care/ Senior Citizen Care

Number of employees: 11-50 employees

Website URL:

Company Detail:

Elcare is a socially conscious start-up that aims to provide care to senior citizens. With Ex-Servicemen as our Key Operational Managers, they provide secured care for them at home. They are trying to create a new niche in the healthcare industry, that is a trifecta in helping senior citizens, children, and India’s Ex-Servicemen community.

The solutions to Customer problems:


Children these days need to migrate abroad, either for studying or for jobs, leaving their parents behind. They want to be a helping hand for people by being their extended support in taking care of their senior citizens. They provide specialized care for them at home, as small as accompanying them to the bank or mandir to as big as setting up ICUs at home. They do it all. All of their operations are facilitated by Ex-Servicemen, so our trust is built. They want to build a community for Senior Citizens by creating co-dependence in society.

Solution -

A person can book our services by downloading our Mobile App available on the App Store or the Android store. They are also available 24x7 on our toll-free number.

Unique Value Proposition:

They provide a plethora of services. From specialized care at home. To safety security to convenience services. They are a one-stop solution for everything you need. Their edge is that ex-servicemen are their person of contact. They vet each person who comes to your home, helping you build trust that “Elcare” is truly Parenting for our elders. Their customers are of at most importance to us. They want to provide a secure helping hand. So that you do not have to worry about anything.

Target Market:

Our target market is the 104 million elderly population of India. They want to be a household name for anything relating to elderly care. From care to equipment to mental health. They want to cater to it all.

Company’s Internal Objectives related to innovation, customer service, and operational excellence:

  • Most innovative products/services,

  • Improve or focus research and development,

  • Investing in Great customer service,

  • Improve customer retention

A customer’s review:

  • Reliable products/services,

  • Best Service,

  • Understands customer needs,

  • Most innovative products/services

Benefits to Employees:

  • Positive Work Environment,

  • Effective Communication,

  • A Fair Salary,

  • Job Security,

  • Work-Life Balance,

  • Growth Career Opportunities

Community / Society Service:

Ever since she was younger, she always knew she wanted to do work that impacts lives. she always worked at NGOs and non-profit organizations. Two years back, during the coronavirus pandemic, they built an idea that impacts the lives of senior citizens, and she was able to make it come true. At 23, she feels privileged to build, not just 1, but 2 start-ups, both revolving around healthcare and betterment of the society. She believes she has what it takes to inspire people to believe in their dreams even if they are small, to create a beautiful reality.



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