Claire McKeown: Winner – Women Leader in Transformational Hypnotherapy & Mindset Coaching | International Women Awards 2026
- Great Companies
- 2 days ago
- 4 min read
The 8th International Women Awards 2026 by Great Companies celebrates visionary women leaders who are creating meaningful change across industries and communities.
Among this year’s distinguished honorees is Claire McKeown, Founder of True Potential Hypnotherapy, recognized as Winner – Women Leader in Transformational Hypnotherapy & Mindset Coaching. Through her work in hypnotherapy, subconscious reprogramming, and personal development coaching, Claire has helped individuals overcome anxiety, trauma, and limiting beliefs to build lives rooted in confidence and emotional strength.
Based in Telford, United Kingdom, Claire’s mission is to make deep personal transformation accessible to people from all walks of life, helping them develop resilience and reclaim control over their lives.
Company Overview
Founder: Claire McKeown
Business: True Potential Hypnotherapy
Location: Telford, United Kingdom
Founded: 2014
Industry: Hypnotherapy & Personal Development Coaching
Social Media: https://www.linkedin.com/in/claire-mckeown-0461b724/
Transforming Lives Through Mindset and Hypnotherapy
Claire McKeown founded True Potential Hypnotherapy with a clear purpose: to help people move beyond fear, self-doubt, and emotional barriers that prevent them from living their full potential.
Her approach blends multiple disciplines, including:
Clinical hypnotherapy
Subconscious reprogramming
Mindset coaching
Neuro-linguistic programming (NLP)
Practical personal development tools
Through these methods, Claire supports individuals in addressing challenges such as anxiety, trauma, low self-esteem, stress, and negative behavioral patterns. Her work focuses on helping clients access their subconscious mind to reshape beliefs and create lasting personal change.
In addition to one-to-one sessions, Claire extends her impact through group programs, workshops, memberships, and digital resources, ensuring that transformational tools are accessible to a broader audience.
What Makes True Potential Hypnotherapy Unique
Claire McKeown’s work stands out because she focuses on identity-level transformation rather than temporary symptom management.
While many services focus only on reducing stress or anxiety in the short term, Claire’s approach teaches individuals how to:
Regulate their nervous system
Reprogram subconscious patterns
Develop emotional resilience
Build lasting self-confidence
Respond effectively to life’s challenges
Her philosophy emphasizes independence rather than dependency. Clients are equipped with tools that empower them to navigate life’s complexities with clarity and strength long after the coaching process ends.
Another key differentiator is Claire’s direct, practical communication style, which simplifies complex psychological concepts and translates them into actionable strategies that clients can apply immediately in their everyday lives.
Achievements and Impact
• Founder of True Potential Hypnotherapy, supporting clients across the UK and internationally
• Creator of Mind Mentor Academy, a platform dedicated to personal transformation and resilience
• Recognized as Hypnotherapist of the Year (2024)
• Supported hundreds of individuals in overcoming anxiety, trauma, self-doubt, and limiting beliefs
• Over 25 years of experience in training, mentoring, and personal development
Claire’s work has helped clients achieve life-changing outcomes — from overcoming anxiety disorders and building confidence to advancing in their careers, improving relationships, and rediscovering personal fulfillment.
Leadership Through Experience
Claire’s leadership philosophy has been shaped not only by professional training but also by lived experience.
Building her business from the ground up while raising three daughters required resilience, determination, and unwavering belief in her vision. These experiences influenced her leadership style, which focuses on empowerment, authenticity, and personal responsibility.
Rather than encouraging dependency on therapy or coaching, Claire believes in building strength within individuals, enabling them to take ownership of their lives and create sustainable transformation.
Her approach reflects a core belief:
When individuals embrace their uniqueness instead of fighting it, transformation becomes inevitable.
Overcoming Challenges
Claire’s entrepreneurial journey has been marked by both personal and professional challenges.
Launching and growing a business while managing family responsibilities demanded financial discipline, perseverance, and emotional resilience. There were moments of uncertainty and self-doubt, but these experiences ultimately strengthened her leadership and commitment to helping others.
Working in a field that is often misunderstood also required continuous effort to build credibility, demonstrate results, and educate people about the value of hypnotherapy and subconscious transformation.
Today, the challenges Claire once faced have become the foundation of the wisdom and strength she shares with her clients.
Advice for Women Entrepreneurs
Claire McKeown believes that true success in business begins with inner strength and self-belief.
“Build inner strength before external scale. Confidence is not something you wait for — it is something you build through action. Develop resilience, stay aligned with your values, and never dilute your message to fit in.”
She encourages women entrepreneurs to focus on credibility, real results, and authenticity rather than comparison or short-term recognition.
Her message is clear: the qualities that make you different are your greatest competitive advantage.
Looking Ahead
Claire continues to expand her work through coaching programs, workshops, and digital platforms designed to help more people access transformational personal development tools.
Her long-term vision is to create a global community where individuals can strengthen their mindset, overcome emotional barriers, and live with confidence, clarity, and purpose.
Official Recognition
Claire McKeown has been officially recognized as the Winner – Women Leader in Transformational Hypnotherapy & Mindset Coaching at the 8th International Women Awards 2026 by Great Companies, honoring her dedication to empowering individuals, advancing mental well-being, and helping people unlock their true potential.
About the Awards
The International Women Awards by Great Companies recognizes outstanding women leaders, entrepreneurs, and innovators who are creating lasting impact across industries worldwide.