Christine Campbell: Winner of the 2025 Great Companies International Women Entrepreneur Award

Name: Christine Campbell

Business Name: C Campbell Agency

Location: Squamish BC , Canada

Profession/ Specialty: Bookkeeping & Payroll Services Firm

Website: https://www.ccampbellagency.com/

Social Media: https://www.linkedin.com/in/christine-campbell-75587156/

Company Detail:

C. Campbell Agency is a women-led bookkeeping firm founded in 2014 and based in Squamish, BC. What began as a solo practice by Christine Campbell has grown into a full female team serving clients virtually across Canada.

The agency provides full-service bookkeeping, payroll, tax filing, and QuickBooks Online setup and training. The service packages are designed to give businesses — particularly in the trades — clean, accurate, CRA-ready books so owners can focus on running and growing their companies.

Alongside compliance work, the agency also provides financial education and mentoring through Christine Campbell Profit Coach. Programs such as “Know Your Numbers” help entrepreneurs understand their finances, strengthen their money mindset, and improve profitability.

Unique Selling Proposition or Competitive Advantage:

What sets C. Campbell Agency apart is the balance of compliance and empowerment. While many bookkeeping firms focus only on transactions and filings, this agency combines accuracy with education — giving clients both peace of mind and the tools to make better financial decisions.

As an all-women team, the agency brings a collaborative, approachable style that clients often say makes them feel supported rather than intimidated. The team understands the realities of running a business and meets clients where they are, building long-term trust.

The focus on trades and service-based companies also makes the agency unique. They understand the specific challenges in this sector — from WCB to subcontractor tracking — and tailor systems to meet those needs. Clients choose C. Campbell Agency because it keeps them compliant while helping them gain clarity and confidence in their financial future.

Challenges Faced During the Journey:

When Christine Campbell launched C. Campbell Agency in 2014, one of the biggest challenges was proving the worth and value of bookkeeping beyond just “data entry.” Many business owners saw bookkeeping as a cost rather than an investment. She had to work hard to shift that perception — showing clients that accurate, timely books not only keep them compliant but also help them make stronger business decisions and increase profitability.

Another challenge was building credibility as a woman entrepreneur in a field often dominated by larger, male-led firms. It took persistence, education, and consistency to demonstrate that the team could deliver high-quality, reliable service while also bringing a supportive, approachable style.

Growing from a solo practice into a full female team also came with its own obstacles — from hiring and training to building systems that could scale. Each step required resilience and a belief in the long-term value of what the agency offers. Today, those early struggles have become part of its strength: the agency understands the doubts and pressures business owners face and has built its services around clarity, trust, and empowerment.

Advice for Women Entrepreneurs:

Christine Campbell’s advice to young women is to believe in the value they bring, even when others may underestimate it. Entrepreneurship can be intimidating, but it’s not necessary to have it all figured out at once — take one step, then the next, and keep learning along the way. Surround yourself with people who support your vision and remind you of your worth when challenges arise.

One of the greatest rewards for Christine has been building a business that she now shares with her two daughters. Working alongside them has shown her the power of creating something that not only supports clients but also empowers the next generation of women leaders. It’s a reminder that entrepreneurship is not just about building a business — it’s about building legacy, opportunity, and confidence in those who come after.