Celena Luster: Winner – Women Leader in Residential Home Improvement & Customer Trust | International Women Awards 2026
- Great Companies
- Aug 10
- 5 min read
The 8th International Women Awards 2026 by Great Companies celebrates inspiring women leaders who are building successful businesses while creating meaningful value for their customers, families, employees, and communities.
Among this year's distinguished winners is Celena Luster, Owner and Director of The Window Source of Morgantown, honored as the Winner – Women Leader in Residential Home Improvement & Customer Trust.
Based in Morgantown, West Virginia, USA, Celena has helped build a locally owned, family-operated home improvement company specializing in residential replacement windows, entry doors, patio doors, and siding. Her leadership is grounded in a simple philosophy: provide homeowners with honest guidance, quality products, expert installation, and the kind of personal service that builds relationships for the long term.
Company Overview
Leader: Celena Luster
Business: The Window Source of Morgantown
Location: Morgantown, West Virginia, USA
Established: 2017
Category: Residential Home Improvement & Customer Trust
Industry: Residential Windows, Doors & Siding
Website: https://windowsourcemorgantown.com/
Building a Business on Trust
The Window Source of Morgantown is a locally owned and operated company dedicated to helping homeowners make confident decisions about some of the most important investments they make in their homes.
The company specializes in:
Replacement Windows
Entry Doors
Patio Doors
Residential Siding
Its mission goes beyond selling home improvement products.
The company believes homeowners deserve to understand their options, receive honest recommendations, and select solutions based on their actual needs and budget—not pressure to purchase the most expensive product.
This commitment to education, transparency, quality craftsmanship, and personalized service has become the foundation of the business.
Choosing Value Over the Lowest Price
One of Celena's defining leadership principles is that value should never be confused with price.
The Window Source of Morgantown focuses on helping homeowners understand the long-term value of their investment, including comfort, energy efficiency, durability, appearance, and peace of mind.
The company combines premium products with professional installation and personalized customer care.
As a ProVia Certified Dealer, the company offers custom-fit, energy-efficient windows and doors designed for the local climate, with products backed by strong warranties.
The goal is not to become the biggest company in the market.
It is to become the company people trust most.
A Family Business with a Strong Sense of Purpose
Celena's entrepreneurial journey is deeply connected to her family.
Together with her husband, Eddie, and their two sons, Tyler and Owen, she is helping build a family-owned business rooted in faith, service, quality, and community.
The family operates the business with a long-term perspective—creating not only a successful company but also a lasting family legacy.
The Window Source of Morgantown serves customers across 13 counties in West Virginia and Pennsylvania, bringing the advantages of premium products and professional installation together with the personal attention of a local family business.
Putting the Customer First
For Celena, every homeowner deserves to feel respected and informed.
The company's approach is deliberately different from high-pressure sales models.
From the first consultation through installation and ongoing support, customers receive:
Clear Communication
Honest Recommendations
Personalized Guidance
Quality Products
Professional Installation
Ongoing Support
The team takes time to understand each homeowner's requirements and helps them choose products that fit their home, style, budget, and energy-efficiency goals.
Even smaller projects are welcomed because many of the company's strongest customer relationships begin with a single window.
Leadership Through Humility and Perseverance
Celena describes her leadership journey as one of continual growth, learning, and perseverance.
She does not believe leadership requires having every answer.
Instead, she focuses on taking the next right step, learning from challenges, and leading with humility and purpose.
Building a family business while balancing marriage, motherhood, and leadership has required resilience and sacrifice.
The business has also faced many of the challenges common to small businesses, including:
Economic uncertainty
Supply chain disruptions
Labor shortages
Changing market conditions
Difficult business decisions
The pressure of balancing customer and employee needs
Rather than allowing these challenges to compromise her values, Celena used them as opportunities to strengthen her leadership and deepen her commitment to serving others.
Turning Self-Doubt into Confidence
One of the most personal challenges Celena has overcome has been self-doubt.
Like many entrepreneurs, she has experienced moments when she questioned whether she was making the right decisions or leading effectively.
Over time, she discovered that leadership is not about perfection.
It is about being willing to learn, grow, adapt, and serve.
Every challenge strengthened her confidence and reinforced her belief that a successful business should genuinely care for its employees, customers, and community.
That mindset has helped create a company culture centered on honesty, respect, and compassion.
Building a Reputation Through Relationships
Celena's competitive advantage is not simply the products the company sells.
It is the relationship built around every project.
The Window Source of Morgantown believes in:
No gimmicks. No pressure. Just honest service.
Its reputation is built through personalized consultations, careful installation, transparent communication, and standing behind the work after the project is complete.
This relationship-first philosophy has contributed to referrals and repeat business while strengthening the company's position as a trusted local provider.
Serving the Community
For Celena and her family, business success and community service are closely connected.
The company partners with Rebuilding Together, a national nonprofit focused on essential home repairs, healthy homes, homeownership, and neighborhood revitalization.
This partnership reflects the broader values behind the business: strengthening homes, supporting families, and contributing to the communities where the company operates.
Creating a Legacy
Celena's entrepreneurial vision extends beyond financial success.
She is building a company that can become a lasting family legacy—one rooted in faith, service, excellence, and genuine care for people.
Her leadership demonstrates that a small, locally owned business can compete successfully by focusing on what matters most to customers:
Trust, quality, communication, and doing what is right.
The company does not measure success simply by how many projects it completes.
It measures success by the relationships it builds and the confidence customers have in the people working in their homes.
Advice for Women Entrepreneurs
Celena's advice to women entrepreneurs is straightforward and powerful:
Don't wait until you feel completely ready.
There will never be a perfect time to start, and no entrepreneur will ever have every answer.
Instead:
Take the next right step.
Learn from your mistakes.
Lead with integrity.
Treat people well.
Build relationships before building sales.
Surround yourself with people who encourage your growth.
Give yourself grace while learning.
Stay connected to the reason you started.
She believes confidence does not necessarily come before action.
Confidence grows because of action.
Every challenge overcome becomes another reason to believe in yourself.
Most importantly, she believes success should be measured not only by revenue or awards, but by the lives you impact, the people you serve, and the legacy you leave behind.
The Future
The Window Source of Morgantown continues to build its reputation as a trusted local provider of quality windows and doors across North Central West Virginia and Southwestern Pennsylvania.
Its future is built around continuing to deliver:
High-quality products
Expert installation
Honest advice
Personalized service
Strong customer relationships
Meaningful community involvement
Celena's vision is not simply to grow a business.
It is to build a company her family can be proud of—a business where employees are respected, customers are treated like family, and every project reflects a commitment to excellence.
Official Recognition
Celena Luster has been honored as the Winner – Women Leader in Residential Home Improvement & Customer Trust at the 8th International Women Awards 2026 by Great Companies, recognizing her entrepreneurial leadership, commitment to customer trust, family-business excellence, community values, and contribution to the residential home improvement industry.
About the Awards
The International Women Awards by Great Companies celebrates women entrepreneurs, founders, executives, professionals, and business leaders who are creating meaningful impact through leadership, innovation, resilience, and purpose-driven work.
The awards recognize inspiring women whose journeys demonstrate that business success can be built on much more than financial performance—with integrity, service, relationships, courage, and a commitment to creating a lasting positive legacy.