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Catherine Barrow - Great Companies Women Entrepreneur Award Winner 2022

Catherine Barrow: The Ars Musik String Quartet

Name: Catherine Barrow

Business Name: The Ars Musik String Quartet

Location: Toluca, Mexico

Establishment (Year): 2008

Profession/ Specialty: Classical Music (Chamber Music)

Company Detail:

Cathy Barrow is a professional violinist and specialist in the field of chamber and orchestral music, founded the Ars Musik Quartet in 2008 with the highest standards of musical and artistic quality in mind. The ensemble has established itself as a benchmark for chamber music in the city of Toluca. One of the main activities of the group is the performance of playful concerts, leading its audience to experience in a vivid, interesting and fresh way the chamber music of the different periods, from the baroque of J.S. Bach and A. Vivaldi, passing through the classics and romantics W. A. ​​Mozart and L.V. Beethoven, coming to the music of the 20th and 21st century. The Cultural Centre of Toluca, the French Alliance of Toluca, The National Academy of History and Geography (Mexico City) the Cultural Centre Anturios, The “Casa de las Diligencias” of the State of Mexico University are some of the most frequented venues of the Ars Musik Quartet. The Ars Musik Quartet has created an important synergy with the business world, helping European businesses find a foothold in the Mexican market through their patronage of Art and Culture. Thanks to their collaboration via streaming with important companies, the quartet has had a presence in countries such as Ireland, Australia, Israel, India and Peru.

Unique Selling Proposition / Competitive Advantage:

The promotion of businesses in front of elite audiences through business patronage of Classical Music Concerts.

Challenges Faced During The Journey:

What Catherine Barrow used to do existed (1850 to 1950) when Andrew Carnegie created Carnegie hall and the Rockefeller family created the Cloisters in NYC but has since then been largely forgotten.

So, Catherine Barrow has had to recreate the idea, find ways to show the exclusive audience found in Classical Music concerts and then find businesses interested in standing in front of such audiences to promote their businesses. It has taken a lot of zoom calls to spread the word about what she was aiming to do.

Advice To Other Women Entrepreneurs:

Never give up on your dreams, always be positive and keep talking about your dreams even when you think nobody is listening. If you talk and smile and be a positive person, sooner than you think people will start to listen, says Catherine Barrow.



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