Caroline Garnham: Winner of the 2025 Great Companies International Women Entrepreneur Award

Name: Caroline Garnham

Business Name: Caroline's Club

Location: London , United Kingdom ( UK)

Category: Business Consulting & Professional Development

Website: https://carolines.club

Social Media: www.linkedin.com/in/carolinegarnham

Company Detail:

Caroline's Club provides its members with the methodology, tools, and training needed to increase revenue, cut costs, and save time.

Unique Selling Proposition or Competitive Advantage:

Caroline's Club is the only system combining the strategic roles of networking by professionals and business development managers. The Club recognizes the value and importance of the personal credentials and experience of participants and their contacts by focusing on the similarities between professionals through the client types they serve—rather than their different skills—client mapping.

Challenges Faced During the Journey:

Reid Hoffman, in creating LinkedIn, aimed to establish a network of professionals, but in 2009, Jeff Weiner repositioned it as a job board. Caroline Garnham utilized her background as a psychologist and decades of experience as a leading international lawyer to develop a meaningful digital platform for compelling marketing material using her 'Client Mapping' methodology.

Advice for Women Entrepreneurs:

Begin with what is known inside out, rather than what seems like a great idea.