Carolina Gilberti - Great Companies Women Entrepreneur Award Winner 2023
Name: Carolina Gilberti
Business Name: Mubius WomenTech Ventures
Location: Belo Horizonte , Brazil
Establishment (Year): 2022
Category/Industry: Advertising & Marketing
Profession/ Specialty: Journalist/communicator/innovation specialist
Mubius WomenTech Ventures is the union of four people, from diverse fields and skillsets, who, driven by a single purpose, founded Brazil's 1st WomenTech initiative. Their aim is to increase the number of women in leadership, driving and propelling businesses with solutions tailored to the feminine value, predominantly led by women, and inviting men involved in businesses related to this segment to stand by their side.
Unique Selling Proposition or Competitive Advantage:
Their starting point is the feminine as a value, not just as a gender: these are relevant values for the world and the market, which can be practiced by both women, men or any other gender. They investi in people and value and they believe that, with diverse teams they can achieve greater things.
Challenges Faced During the Journey:
Since she was a young girl, she´ve had to learn to adapt. She is originally from Brazil, but moved to the US at a very early age. She didn't speak any English nor did she know the culture deeply. she moved with her family from São Paulo to Spring Texas in the late 80's. It was a huge culture shock to all of them, since they were used to a large, cosmopolitan city and they ended up in a Texan suburb. It was particularly hard on her mom. She had to give up her job in Brazil, move away from the city she loved, become a full time housewife, didn´t speak a word of English. She was only 38 years old. She was 9 and caught up pretty fast with the language. But as soon as they were getting used to living there, her father got transferred again.
This time to Redmond WA. She was 12 by then and had many friends that she didn't want to stay away from. So in 1991 they took off to another adventure, another place, another school, house and friends. She had to start all over again. And this time she wasn't a child anymore. She was becoming a teenager and all was even more difficult. The language wasn't a problem anymore, but there were other challenges, such as fitting in, being excepted, feeling that she belonged. After these things passed, it was one of the best times in her life. She made great friends.
After 3 years there, her mom got very sick and her wish was to go back to her family in Brazil. So her dad found a job there and they left the US in 1994 so her mom could be by her family. Two years later she passed away and that was the hardest thing she had to go through. She died at 45 (my exact age today). Her father didn't accept her decision to stay in Brazil and emancipated her. He didn't speak to herfor 3 years and didn't allow her to speak to her sister. Their family was broken. She was alone and was taken in by her aunt and uncle who took care of her, paid for may college and a helped her get back on her feet. She graduated in Journalism in Brazil.
Three years after her mom died, her father got in touch with her because her sister wanted to see her . they finally saw each other. She had been living in the US again and she had stayed in Brazil. That was the beginning of an intire relationship that had to be built again from scratch. They didn't know each other anymore.
Her father had another family at this point: new wife and a new adopted daughter. She had to learn to except this new reality. At the times she still lived with her aunt and uncle. She had a hard time finding herself. she felt very alone for many many years. She eventually got married to her husband, had her 2 kids. She've always wanted to impact people and the world in a positive way and help other women to thrive. It took her a lomg time to get back on track. She gave up a lot of her dreams thinking she was worthy of them. She felt the pain of losing her family for many years and that had a great impact on her. Today she dedicate her life to empowering women to be emotionally and financially independent through their own businesses through her own company.
Advice for Women Entrepreneurs:
Don't EVER think your not worthy of great things. We are. And we should go after them. Stand by people who support you. They won't be many, but the'll be the right ones. You are not alone. When you think of giving up, remember that people look up to you and are inspired by you.