CA. Parth Desai- Partner of C P D S & Associates
Great Companies: Please tell me something about the business and how did you come up with such an idea? CA. Parth Desai: Ours is a chartered accountancy firm, which was looking at diverting from traditional Chartered Accountancy practices. With the Onset of GST, and other changes in the taxation system, business were in dire need to organize themselves, and there was a window of opportunities. We are one of the First and still very few firms which helps the businesses in moving from an unorganized way of working to Organized way of working. Great Companies: What are the various services and products provided by your company? CA. Parth Desai: Development and implementation of Standard Operating Procedures, Designing Flowcharts for optimal flow of information and procedures, Documentation Management, Setting up Vision - Mission Statements, Internal Control Procedures Set up, etc. Great Companies: Why should one choose you over others in this field? CA. Parth Desai: 3 of the partners, out of the 4 partners associated with the firm have also completed a certification in Forensic Accounting and Fraud Detection, 2 of the partners have completed their diploma in Information Systems Audit, and 1 of the partner has a 5 year work experience with one of the big 4 firms i.e. KPMG. The partners have first worked on polishing their skills and setting up a perfect team to tackle this task.
Great Companies: What are the struggles and challenges you face? CA. Parth Desai: The businessmen in Surat and Vapi, are very reluctant to accept change, making them understand the importance of this process and getting them to accept the change and adapt is the main struggle faced by us. Apart from that, every new client has a new and unique problem, and addressing those problems is a challenge that we love to tackle. Great Companies: What do you think are the few main things which are most important for a successful business? CA. Parth Desai: What we have observed and believe in is, the businesses which are willing to accept the change and also adapt with the changing times and consumer demands will survive no matter what, also coupled with proper internal control setup for optimum functioning of the company, and financial discipline is the cherry on the top.