Building Trust in a Transactional Industry: How Yamilet Strauss Turned Payments into Partnerships
- Great Companies
- 5 days ago
- 3 min read
Yamilet Strauss is the President & CEO of Merchant Processing Solutions Inc, a Florida-based financial services company helping businesses simplify payments through transparency, education, and relationship-driven solutions.
Website: www.processmps.com
When an Industry Lacks Trust—Someone Has to Rebuild It
The payments industry is known for:
Hidden fees
Complex pricing
Confusing systems
For most business owners:
It feels like a black box
Yamilet Strauss saw this early in her career.
And instead of accepting it—
She decided to change it
From Sales to Purpose-Driven Leadership
Her journey began in the early 2000s:
Building national sales teams
Working in electronic payments
Understanding merchant pain points
But she noticed something deeper:
Businesses were not just underserved
They were misinformed
That insight became her turning point.
The Birth of Merchant Processing Solutions (2006)
In 2006, she founded Merchant Processing Solutions Inc. (MPS)
Not just as a service provider—
But as a educator and advocate for business owners
Her mission:
Help businesses understand what they are paying for
Eliminate hidden costs
Create long-term financial clarity
Turning Transactions into Relationships
Most companies in this space focus on:
Volume
Transactions
Margins
Yamilet built MPS on something else:
Relationships
Her philosophy:
Clients are not accounts
They are long-term partners
This shift changed everything.
A Business Built on Transparency
MPS stands out because it simplifies what others complicate.
Their approach includes:
Breaking down fee structures
Customizing solutions per business model
Offering direct access to leadership
Acting as a financial advocate
Because:
Trust is not built through pricing
It is built through clarity and honesty
From Services to Strategic Solutions
MPS offers:
Payment processing (in-store, online, mobile)
POS systems
Virtual terminals & gateways
Business funding solutions
But the real value is:
Helping businesses improv cash flow and operations
Building Without a Network
One of her biggest challenges:
Entering male-dominated financial industry
With:
No inherited network
No existing client base
She had to build everything:
One relationship
One referral
One client at a time
Choosing Integrity Over Speed
Early in her journey, she made a critical decision:
Operate with full transparency
Even if it meant:
Slower growth initially
But over time—
That decision build long-term trust and sustainable success
Resilience Through Market Shifts
Her journey included:
Financial uncertainty
Economic changes impacting small businesses
Industry shifts
But instead of retreating—
She doubled down on service
She stayed solution-focused
Leadership Beyond Revenue
As a Latina entrepreneur, Yamilet’s leadership goes beyond numbers.
She focuses on:
Mentorship
Empowerment
Creating opportunities
Because she believes:
Leadership is not about authority
It is about impact on others
Key Highlights
Founder & CEO of Merchant Processing Solutions (2006)
20+ years in payments industry
Built a national merchant services company
Known for transparency and client education
Strong focus on relationship-driven growth
Advocate for small business financial clarity
A Philosophy That Defines Her Work
Yamilet believes:
Business should not feel confusing
It should feel empowering
Her company exists to:
Simplify complexity
Build trust
Create clarity
Advice to Women Entrepreneurs
Her advice is deeply practical:
Own your expertise — don’t wait for perfection
Build relationships, not just revenue
Know your numbers — financial literacy is power
Set boundaries early
Stay resilient during slow phases
Lead authentically
And most importantly:
“Building a business is also building yourself.”
Why Yamilet Strauss Stands Out
She didn’t just build a payments company.
She built:
trust-driven financial ecosystem
relationship-first business model
platform for empowerment and education