Brianne Zitko: Winner of the 2025 Great Companies International Women Entrepreneur Award

Name: Brianne Zitko

Business Name: Entyre Solutions

Location: Naperville , USA

Category: Consulting and Marketing Agency

Website: https://entyresolutions.com/

Social Media: https://www.linkedin.com/company/entyresolutions

Company Detail:

Entyre Solutions is a consulting and marketing agency focused on empowering teams with the tools and strategies needed to succeed. Founded by industry veterans Brianne Zitko and Dina Kelly, the company brings over four decades of combined leadership in operations, marketing, and sales across the senior living and healthcare sectors.

Entyre specializes in helping businesses that serve older adults, including independent living, assisted living, memory care, skilled nursing, and senior-focused technology and manufacturing companies. By leveraging deep experience and a holistic approach, Entyre delivers tailored strategies that drive lead generation, increase occupancy, and improve operational performance.

Unique Selling Proposition or Competitive Advantage:

What sets Entyre Solutions apart is their firsthand experience across sales, marketing, and operations in the senior living space. Unlike traditional agencies, they have led internal teams at national senior living companies and understand the daily realities of the business.

Their approach is holistic and data-driven—they don’t just generate leads; they build strategies that align with operational goals, drive conversions, and improve occupancy. They have successfully managed portfolios of up to 10,000 units and delivered measurable growth, including a 30% NOI increase and 30% lead growth for their clients.

Clients choose Entyre because they speak the language, know the challenges, and bring real-world solutions that work—not theory, but proven results.

Challenges Faced During the Journey:

Getting to where they are today took persistence, resilience, and a deep belief in the value they bring. They launched Entyre Solutions after years of witnessing gaps in how senior living organizations were supported—especially by vendors who didn’t truly understand the industry from the inside.

One of their biggest challenges was stepping out on their own in an industry where not everyone was supportive. In fact, they faced resistance from a former employer who didn’t want them to succeed. But instead of letting that stop them, they used it as fuel. They stayed focused on their mission: helping communities thrive by aligning sales, marketing, and operations. Building trust, proving their value, and delivering real results helped them push past early obstacles and grow into the company they are today.

Advice for Women Entrepreneurs:

Getting to where they are today took persistence, resilience, and a deep belief in the value they bring. They launched Entyre Solutions after years of witnessing gaps in how senior living organizations were supported—especially by vendors who didn’t truly understand the industry from the inside.

One of their biggest challenges was stepping out on their own in an industry where not everyone was supportive. In fact, they faced resistance from a former employer who didn’t want them to succeed. But instead of letting that stop them, they used it as fuel. They stayed focused on their mission: helping communities thrive by aligning sales, marketing, and operations. Building trust, proving their value, and delivering real results helped them push past early obstacles and grow into the company they are today.