Bhumika Chheda- Design Director and Co founder of Bhumika & Jyoti
Great Companies: Please tell me something about the business and how did you come up with such an idea?
Bhumika Chheda: Always wanted to make a difference and thrive upon contributing towards earth in our little way in 2015 the global warming awareness was at peak and that’s when we realised , our biz was no different n indirectly was contributing towards dumpyard that’s when we came up with a concept of what if our collection creates no garbage n contributes zero to the dumpyards .. that’s how our concept shaped up to make us more creative in our vows that we took .. day by day we kept adding newer items to our list that we created from all the leftover side cuts .. to make them we roped in the ladies of our area living in the Bastis and this helped In turn to uplift their morals and become enterprising in their own ways these items are sold at no profits to the some corporates who have the same ideology and support CSR activities.This concept helps us to always come up with collections which look unique in their own way in terms of construction , accessories etc . Our aim is to make people around us aware and take the owners in contributing towards the same .. in one of our activity we invited customers to bring in their old worn off stuff and we helped them create new garments from It but attaching patching transferring or modifying moving forward this is the way and going to be the way of life and we have bigger n greater plans for coming years.
Great Companies: What are the various services and products provided by your company?
Bhumika Chheda: We offer customising , redesigning , modifying , or ready to wear garments .. we offer costumes and theme based designs which we make as Garments for various projects or stage shows , along with garments we offer services like trousseau, comfor , leisure, yogi wears etc , we also designs matching collaborated stuff for kids n mens , and if need be we can make coordinated shoes handbags umbrellas accessories etc for the same .As mentioned before we encourage ladies to reuse n get their old heavy clothes to get a renewed look and get them redesigned by us which helps reduce unnecessary use or one time wear kind of attitude in today’s society. We also offer designs which can serve multiple purpose like reversible garments or detachable embroideries etc.
Great Companies: Why should one choose you over others in this field?
Bhumika Chheda: Choosing or selections surely should be on the bases of ones passion .. in today’s time where social media can be bought and Pr can easily be manipulated .. it becomes difficult to understand who stands a genuine chance .. but still I would vouch ya over others cause we have selected a concept which is very difficult and doesn’t directly support commercial activities for us it’s more of a challenge to everytime come up successfully with ideas but also know that this is the only way forward and have dedicated a whole biz for this our concept gives birth to a lot of other cottage industries and saves the interest of make it by hand we have pledge to support the artisans and specially the women’s who we believe have the strength to bring in revolution if they educate then the whole population will learn.
Great Companies: What are the struggles and challenges you face?
Bhumika Chheda: We don’t use our zero waste angle time sell our production in the store , but yes we do pitch the corporates to support it the zero waste products made from the leftovers. We feel we need to make people walk the talk , as everyone brags about global warming or supporting the environment but when it comes to acting , they form a careless attitude so ya these can be our challenges or struggles.
Great Companies: What do you think are the few main things which are most important for a successful business?
Bhumika Chheda: A concept which does not only think of growing commercially in its traditional way but contributes towards its society also in a ethical Genuine way. Can be successful in a long run.